Have you realised that Fendi’s Instagram page mentions Asian influencers and models more than ever these days? Even though the increasing diversity makes us happy to see, there’s more to that. Millennial social media influencer’s have a bigger impact on the fashion world more than any year, especially in Asia. Chinese being in the lead, Asian millennials are one of the biggest spending groups in the world. Designer items (17%) and jewellery (17%) are the categories they spend most money on after high-end tech (25%). Most of the Chinese, Vietnamese, Japanese and Korean millennials prefer Western brands to local ones. When they have such a big impact in Chinese economy,…
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Memes are the new Campaigns
Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and created the collaborative project called #TFWGucci. The Instagram posts had direct reference to popular memes, which made Internet humour lovers “laugh-out-loud” while leaving some of their followers clueless. For the ones that do not know the Internet slang “TFW” translates to “That feeling when”. #TFWGucci, emphasis on the hashtag, was the campaign for brand’s new…
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The Cleavage Gate: Vogue Under Fire
According to British Vogue, cleavage is “out.” In Kathleen Baird-Murray’s Desperately Seeking Cleavage, featured in the December issue of the magazine, she notes the distinct lack of pertinently pushed-up breasts everywhere from runway to red carpet. “The tits will not be out for the lads. Or for anyone else, for that matter,” she states. In the edition she explores the history of a “bosom focused” fashion industry and analyses the different approaches women of today take cleavage. As per usual, the Internet was not having it, with articles being published left and right, attacking the magazine for dictating the closets of women and seemingly degrading a woman of a certain body type.…
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The End Of An Era: Grace Coddington Is Stepping Down As Creative Director Of Vogue.
Naomi Campbell in a convertible flanked by three Dalmatians. An 18-year-old Giselle Bundchen leaning against a Vespa amongst a crowd of people. Talis Soto in a midi-length silk dress and a boxing-stance looking fearlessly past the camera.
