To every season there is a trend. In fashion, this is an inevitable fact. Be it a colour, a fabric or a shape — from the window displays of luxury shopping streets to cheap fast-fashion retailers; the teeny bopper to the sophisticated male — trends are omnipresent. How do trends come and go? How do trends repeat and evolve? Gianni Fontana and Fiorenza Spezzapria from Milan Style Academy solved this question during the BS4F Trends Workshop. First, a trend (or “directions”) is a combination of past events that will have an impact on future events and it will determine the aesthetic. A trend can be defined as a research evolutive path, then supporting both creative and…
