• American Apparel’s Farewell ?

    American Apparel, the Los Angeles-based clothing manufacturer, figment of Dov Charney’s imagination and entrepreneurial nature, running since 1989, is now indisputably one of the largest apparel manufacturer in North America. At least virtually… A growing rumor, supported among others by Bloomberg, has it that the double A brand would be preparing its second bankruptcy filling within the next few weeks, making it the second one in less than two years. But one shall fully comprehend what American Apparel has been through also by considering the founder’s attitude, Mr.Charney, whose role in the brand’s downturn is not to be ignored. Let’s have a quick remainder of what happened up to now.…

  • Good American, Clashing Ideals?

    It’s here! Yesterday Khloé Kardashian launched her new line of jeans “Good American” and the whole Internet is buzzing about it. Apart from the visually appealing styles, the line is being praised for it’s inclusive image. With sizes ranging from 0-24, made with stretchy fabric to showcase natural curves, the brand claims that its mission is to have a positive impact on the community. “Pledging to sustain the manufacturing of jeans in the United States and supporting charities that empower girls to realize their true potential,” reads the website. Co-founder, Emma Grede stated, “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the…