I was lucky enough to pass the week in London! As it’s my first time in the city, I have to say I’m really enjoying myself. As an American girl living in a fashion capital, Milan, my eyes of course went immediately to the fashion of the locals. From afar I’ve always said that the London fashion was a bit daring for me personally. The animal prints, the oversized jewels, the colors and oh so many textures… I could never pull it off. Now that I am up-close, I’m able to reanalyze and recognize that there is a really elegant spirit underneath the loud exterior. I noted that Britain seems…
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The G(h)o(s)ths Week.
Outside is dark. Winter is knocking at the doors. Fog is winding through the streets on the notes of “The Dark Side of the Moon”. This is the week in which everyone wants to be a Goth. But how to? How can one actually pretend to be so, even for one night? And what does it mean? Is it still a contemporary style? Everything started at the end of the Seventies, in the train of the Punk Era. Many of the so called Post-Punk music bands found the headquarter in the just opened Batcave nightclub in London, developing a social music movement and a new dress code characterising it. So,…
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Decades of Fashion: the 60s
“Hey mama hey mama – Look around -Everybody’s groovin’ to a brand new sound” Welcome to the 60s, Hairspray At the beginning of the Sixties, the world felt that something was changing. A rush of optimism was spreading around cities and, with the election of the new president of US, John F. Kennedy, in 1961, people believed that a new golden age had to start. The key actors of those years where those who were born after the World War II, also called the baby boomers. Having reached the teen age, the joyful, lighthearted youth embraced the pleasures of life without the knowledge of the dreads of past wars. They…
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Fashion Eliminates the Y Chromosome
As we learned in biology lessons, chromosome Y defines human gender. However, as we are learning from fashion today, at the end of the day it doesn’t really matter. The boundaries between masculinity and femininity are increasingly blurring and this seems to be more than a fast trend. In the past, when fashion was way more conservative, one could tell for sure what is appropriate for a man and what suits a woman. Today we see the stereotypes melting: while ladies wear boyfriend jeans, oversize shirts, T-shirts and hoodies, the aesthetics leaving their looks find place in menswear with brands like J.W.Anderson and Gucci introducing the man of unconventional, androgynous…
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Good American, Clashing Ideals?
It’s here! Yesterday Khloé Kardashian launched her new line of jeans “Good American” and the whole Internet is buzzing about it. Apart from the visually appealing styles, the line is being praised for it’s inclusive image. With sizes ranging from 0-24, made with stretchy fabric to showcase natural curves, the brand claims that its mission is to have a positive impact on the community. “Pledging to sustain the manufacturing of jeans in the United States and supporting charities that empower girls to realize their true potential,” reads the website. Co-founder, Emma Grede stated, “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the…
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Top 5 Designers from Georgian Fashion Week
The world is changing; fashion is no more concentrated around Paris, Milan and New York. Today the world knows designers from China, Africa, Australia, and recently Georgia. For the ones interested in fashion there’s no way this place can remain unknown: the industry experts are betting on it here, there and everywhere. Today let’s take a closer look at the talents emerging in Tbilisi. Situated between Europe, the Middle East and Russia, Georgia is a newcomer of the fashion scene. The Mercedes Benz Fashion Week was only introduced to the country one year ago by Sofia Tchkonia, and essentially is currently far from what we have here in Milan. However,…
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Rihanna X Manolo-Denim Desserts
Rihanna and famed designer Manolo Blahnik have teamed up to create their first collaboration together, it’s named Denim Desserts and it’s a super exclusive footwear line featuring six limited edition styles sold only at three store locations in London, New York and Hong Kong. A limited number of 400 pairs were stocked within each of the London, New York and Hong Kong stores, plus the web site is taking special orders that will be delivered with a sketch signed by Riri. Inspired by the singer’s amazing hand tattoos, each unique shoe is fashioned with denim and sequins. Riri admitted her favorite piece is the 9 to 5 boot; we are…
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Mr. & Mrs. Smith
Years ago hearing «Mr. and Mrs. Smith» you would inevitably recollect Angelina and Brad. We still remember them, but in the nearest future the first association is much likely to change as the world gets more and more fascinated about the different Smiths. Today on Lustinfashion we address Lucky Blue and Pyper America: be ready for something you didn’t know before. One of the most-followed male models, today Lucky Blue Smith has approximately 2.2 million of instagram followers (and yes I’m one of them). His sister Pyper America has much less, but on the joint shoots (including an amazing Moncler campaign, Calvin Klein and the cover of Harper’s Bazaar China)…
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High Tech & Retail: The Next Big Move?
As the shopping experience is gradually moving from the physical retail store to online shopping platforms, stores are fighting to stay relevant in an increasingly digital world. Many retailers are now exploring high-tech gadgets as a sales tool to compete with online sellers for shoppers’ attention. Tommy Hilfiger is the first international retailer to make use of Virtual Reality gadgets: during fall fashion week 2015, they introduced the Samsung Gear VR Headset in their Manhattan store. This virtual reality headset gave shoppers a three-dimensional, front-row view of the fashion show, held at New York’s Park Avenue Armory. The shopper would sit a few virtual feet from the models while they…
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A Thousand And One Reasons Why Dubai Can Be The Next Fashion Capital
Dubai as the capital of a new-born fashion industry? Here is why I think it is possible. 1. THE RETAIL MECCA Dubai’s alluring and exotic modernity is tempting travellers from all over the world, making it one of the most desired holiday destinations. Market data are astounding: according to Bain’s luxury report, the Middle East is the tenth largest luxury goods market, with sales exceeding 6 billion euros. Dubai alone accounts for 30% of this amount. Those consumers bear an international trademark: market studies demonstrate that the city is the second favourite shopping destination in the world, overstepping even NYC. This success is partly due to Dubai’s affirmation as an…
