Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home. Thanks to Social Networks there are no more secrets about what happens during castings, catwalks or backstage: is this new type of communication positive or is it just something that is diminishing the value and exclusiveness of fashion? Diane Von Furstenberg proposed to divide the show in two parts: the first one dedicated to authorized…
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A Very Stylish Algorithm: How Math Will Sneak Into The Fashion World
Do you imagine walking down the streets, taking pics of people around you and then being able to reproduce that outfit you fell in love with? It may sound crazy, but it is just a matter of math, and it seems we are getting pretty close to achieving some actual results. As Quartz has just revealed, the south korean SK Planet’s Lab will launch on the market a search engine focused on the fashion world by the end of 2016. The Artificial Intelligence that they have designed is able to understand the concept of style and to match clothes according to the latest trends through scanning the huge amount of…
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High Tech & Retail: The Next Big Move?
As the shopping experience is gradually moving from the physical retail store to online shopping platforms, stores are fighting to stay relevant in an increasingly digital world. Many retailers are now exploring high-tech gadgets as a sales tool to compete with online sellers for shoppers’ attention. Tommy Hilfiger is the first international retailer to make use of Virtual Reality gadgets: during fall fashion week 2015, they introduced the Samsung Gear VR Headset in their Manhattan store. This virtual reality headset gave shoppers a three-dimensional, front-row view of the fashion show, held at New York’s Park Avenue Armory. The shopper would sit a few virtual feet from the models while they…
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Fashion + Technology = A Whole New World!
A few months ago I attended a super interesting conference called Decoded Fashion in Milan with a few other members from BS4F (check out the link to refresh your memory…so much has happened since!). The entire conference was focused on fashion in the digital and technological age. I previously shared my love for the new (already available in some Milan stores) Smart Mirrors aka basically a fashionistas bff. However just yesterday I learned that fashion and technology have merged again to create something that is even more important and useful than the Smart Mirrors (sorry all you Instagram selfie lovers out there)…the Smart Luggage! YES! Finally a luggage that brings…
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5 Things You Didn’t Know About Vaniday.
When I moved to Milan, I strove for finding a decent beauty salon at a student-pocket price. Moreover, when I detected the one I perceived as a good trade-off, getting a slot in their appointments agenda seemed incredibly hard. Some weeks ago, I decided to download Vaniday, the new booking service for wellness and beauty services, and this is what I found out.
