This summer season a new, unique brand took its place on the infamous shelves of La Rinascente: The male swimwear brand Ripa & Ripa. Two friends Anna and Oliviero who graduated from Bocconi 3 years ago created the brand. They did not create it far away, “You can say that we discussed the idea by these benches by Leoni,” says Anna. Where did the idea to create an authentic male swim shorts come from? If you ever went shopping for stylish male swim shorts you know the struggle to find a decent one. Anna and Oliviero thought so and decided to create their own brand of swim shorts. Ripa &…
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F&W Call for Color at Vivetta and Angel Chen.
If all the color associations you get for the fall-winter season are black, grey and everything in between, get ready to be surprised. Vivetta and Angel Chen are among the brands giving a different perspective and we are glad to share some color-infused inspiration with you after having attended the shows. At Vivetta colors were essential as the primary inspiration for the collection was the 1940s circus. The theme was made obvious in every possible way: from the embroideries depicting all kinds of performers you can imagine on the arena to “Pierrot” heels to curtain-inspired velvet garments and rope belts. There was leopard printed fur, vinyl boots and velvet bringing…
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Elegance: In or Out?
Over the last two centuries a fashion revolution occurred, which started with the rigid dress code ante-Poiret, passed through the hands of Coco Chanel and arrived to the unbounded concession of today. We all agree that the way we dress is an expression of personality, but up to what point is it possible to dare in order to affirm our uniqueness? Is good taste something not to be cared about anymore? Is elegance something debatable or a well defined concept? “Simplicity, good taste and grooming are the three fundamentals of good dressing”. This is what Monsieur Dior tried to teach to “the woman of today” in his Little Dictionary of…
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E-commerce: Yesterday, Today and Tomorrow.
A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised by Bocconi Students for Fashion, represented. It was a moment of discussion between the guests, between them and the students, and also between two fields that, as Professor Prandelli claimed, are traditionally considered to be very apart one from the other: luxury fashion and digitalization. Moreover, it was held at Bocconi University, a place where,…
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Stella McCartney & her first Menswear Collection
Stella McCartney’s stock-in-trade is offering up pieces that strike the right balance between being effortless to wear, but actually additive to one’s wardrobe. There’s often a tomboyish influence that makes her women’s line always seem just a bit cooler than the rest on the fashion block. It wasn’t a total surprise that she announced this summer that she was working on a menswear collection. The first sneak peek of McCartney’s new line was seen at the Spring/Summer 2017 fashion show in Paris last month, when her husband Alasdhair Willis wore a four-button double-breasted jacket and matching trousers. The first impression conveyed the mood of her menswear: streamlined, uncomplicated, and…
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Michelle Obama, Fashion Icon of a Generation
The First Lady who stole the hearts of a nation, Michelle Obama, will grace the cover of Vogue for the last time as America’s Leading Woman. With her husband’s ascent to the White House, Obama became a part of popular culture and an American fashion icon. In July 2007, Vanity Fair listed her among “10 of the World’s Best Dressed People” and she also appeared on the 2008 People’s list of best-dressed women. Obama has been compared to Jacqueline Kennedy due to her fashion sense. The Obamas have been in office for almost half of my lifetime and I think my generation of American girls has been extremely lucky to have a…
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Adidas’ Revival : How The Three Stripes’ Brand Is Fighting Back.
Founded in 1924 by two German brothers, Adidas is the original sportswear brand, originally making shoes for soccer, track-and-field and tennis. From then on, the brand grew exponentially, expanding beyond footwear to become a leading player in both the sportswear and streetwear markets. Becoming one of the most successful corporation in the world, Adidas had to deal with its increasing spectrum of products and countries, which, as one may have guessed, required a few adjustments from the company. Adidas has been much heard of over the past few days, following the announce of their positive financial results over the third trimester of 2016.
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A Very Stylish Algorithm: How Math Will Sneak Into The Fashion World
Do you imagine walking down the streets, taking pics of people around you and then being able to reproduce that outfit you fell in love with? It may sound crazy, but it is just a matter of math, and it seems we are getting pretty close to achieving some actual results. As Quartz has just revealed, the south korean SK Planet’s Lab will launch on the market a search engine focused on the fashion world by the end of 2016. The Artificial Intelligence that they have designed is able to understand the concept of style and to match clothes according to the latest trends through scanning the huge amount of…
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POP&SUKI: Serving the Brit Style.
Suki Waterhouse entered the world of buzzy British girls– hitting all the important notes, from sitting front row at Burberry to being photographed for big campaigns regularly. But the runway model has her sights set on getting into the fashion biz for herself, launching an accessories line with her best friend Poppy Jamie with accessible prices and girly disposition. Their Fall 2016 line comprises the two key bag shapes (a camera and tote) affixed with their various sweeteners: “Best Friend” heart tags, clip-on leather tassels, and initial-bearing key chains. As Pop&Suki’s new candy-washed lookbook confirms, their collection is a hit of sugar on top of modernized design for a cheeky-chic…
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Fashion Photography: Telling a Story about Storytelling
Storytelling about evolving lifestyles. This is the essence of fashion photography. From a more practical point of view, it is a mean to show and describe what is going to be offered to public, to persuade people to desire it, to make us fall irremediably in love with the Zeitgeist. Due to the fluctuation of people tastes and the happenings influencing society, fashion photography has to keep itself up-to-date. How is it possible? Thanks to its Bards. The strength and effectiveness of a fashion image is due to the ability of the one who stands behind the camera and the editor supporting him/her, whose mantra is: “everything or anything for…
