In 2016, a survey by firm comScore and UPS showed that consumers are buying more online than in stores. This should not surprise anyone as nowadays technology is developing fast enough to provide people with the possibility to get a 360° online shopping experience through different technology devices from smartphones to laptops. These days online shopping is becoming the fastest and easiest way of purchasing. The process is very simple, the first step is to select the product desired and finally choose the way of payment preferred, from payment at the delivery to credit cards. On the websites, it is possible to see photos and videos of the objects which…
-
-
Chiaja: a New Luxury Brand Rising
With a few weeks of delay, Milan is finally blossoming, trees are green again and summer seems to be finally coming. The time to make a choice about the look to wear on the beach this year is approaching, and with it the birth (and fast death) of many aspiring and unstructured swimwear fashion brands. But one seems to be different from the others, and has its roots in places very close to where we all study every day.The startup I want to tell you about today is Chiaja, born from three Bocconi students, Alessando, Umberto and Gabriele, with the dream to re-invent the way men’s swim shorts are worn…
-
Fashion Small Businesses: The risks, the successes and the women who run the world (or at least Canada)
As my last week in Canada I wanted to take this moment to celebrate some truly inspiring Canadian women who have taken the risk of starting their own fashion small businesses in the country. Now I am going to be very honest with you (especially all you readers who do not live in Canada), our country is very very big and there is no way for me to be able to know, have met or justly recognize all the Canadian women making their mark in the small business fashion sector. However it has been my privilege to see the growth of the following women and see their risks pay off…
-
Leather Jacket: The History of an Icon
From Fonzie to Tyler Durden, from Maverick to Indiana Jones, the leather jacket has been a symbol of coolness and a must have for many men and women. But do you really know what hides behind this item? Leather jacket isn’t just a simple jacket, it’s an iconic piece of fashion that finds its roots in the first World War, when it was worn as a protective outerwear layer by the Germany’s army pilots. It will appear on the fashion scene only in the late 20s, thanks to the Harley Davidson motorcycle jacket designed by Irving Schott. He decided to reproduce the military jacket but in a more versatile way,…
-
Fitness in Fashion
As the warm weather draws closer (well it snowed the other day here in Canada so maybe I still have to wait a while…) we all start to think about the famous bikini that we will have to dig out of our drawers soon. When I hear the word bikini I get all nervous because I know that I am SO not ready to look at myself in the mirror in one. Don’t get me wrong – I love my body and would totally hit up a beautiful beach in southern Puglia tomorrow if I had the chance, I just know that I could feel so much better if I…
-
Is The Luxury Market In Trouble?
The luxury industry has continually experienced growth in the last 5 years, and has rightfully gained its nickname as the “recession-proof” industry with the major consumers located in America, Europe and Asia. The largest one, Asia, accounts for 40% of global luxury sales in 2015. Recently, however, the luxury market has been put to the test. In the last few years, China has played an increasing role in the growth of the luxury market. Chinese natives are now players in international tourism, and this has given a huge boost to luxury brands worldwide, especially in Paris, Milan and New York. Every name brand has since opened stores in China, and…
-
Yeezy Season 1 is Here
Kanye West has taken the fashion industry by storm. His first collection, Yeezy Season 1, is about to release in stores around the globe and excitement surrounding the launch is high. He debuted his second collection, Yeezy Season 2, during a surprise fashion show at New York Fashion Week. With the likes of Anna Wintour in attendance, Bella Hadid modeling, and West’s entourage there to show support, the star studded show was promising. The military themed show and the clothing itself were both very different from what we generally see at fashion shows. The new collection, similar to the first, featured a minimal esthetic with layered looks, distressed fabrics,…
-
Fashion Garden @10 Corso Como
The creator of this incredible place is Carla Sozzani, sister of the director of Vogue Italia and fashion publisher, who decided to leave the magazine world to pursue a career as an art gallery owner. She started her project in 1991 when she found a big garage at number 10 Corso Como, a then-notsofashionable district of Milan. As I just said the heart of the idea was an art gallery, but 10 Corso Como quickly became much more than that: now it’s a multifunctional space featuring an amazing shop, a cafeteria, a restaurant,…
-
S/S 2015 Colors: Olive
The gradient “Olive” has always been linked to mild autumn hues, but this season major fashion designers have reinterpreted it in a new fresh way and have inserted it into the spring/summer 2015 color scheme. Sonia Rykiel Chanel
-
Christmas Shopping Know-How at Cargo Hi Tech
It’s mid December and I can almost materially feel your desperate need to find a Christmas present for your boyfriend/girlfriend/parents/friends/<insert another category>. And I got you angel faces. I got you. Right in the pulsing fashionable heart of Milan – Corso Como – lays a (not so) hidden gem, a magical place that can make all of you dreams come true. I’m talking about Cargo Hi Tech AKA “that place where you WILL find all of your Christmas present this year”. You name it they have it! Home decor, indie clothes, perfumes, eventually everything you can desire for cooking, books, incredible furniture for your living room/bathroom/kitchen, traveling necessities, hi tech devices I could…
