• Saint Laurent: A Strategy For Success

    Saint Laurent has undergone major changes in the last month. The fashion world rendered homage to Hedi Slimane’s departure from his position as creative director and welcomed Anthony Vaccarello as his successor. What’s more, last week Kering reported buoyant growth in revenues up 27% in the first quarter of 2016, driven by retail sales and double-digit growth in all geographies and all product categories. What are the pillars of this winning strategy? Earlier this morning an interview with YSL CEO Francesca Bellettini by Imran Amed (BoF’s editor in chief), helped giving some clarity to the quasi-abnormal growth, and cleared the air after the confusion and press talk after Slimane left.…