After 19 year old model Halima Aden dazzled the runway wearing a hijab at Yeezy Season 5 during New York Fashion Week 2017 people had various reactions. Some fashion people praised the casting team for including a model of diversity, while some voices declared a negative feedback for promoting the idea of oppression that is associated with hijab. But what does this bold act actually mean? Aden, is not the only one bringing hijab in to the fashion world. Just a month later from the Muslim-ban crisis in USA, the American brand Nike launched their first product directed to Muslim women: Nike Pro Hijab. The headpiece is created from mesh…
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Sacred & Profane ⎯ Mavranyma
This is not just only about black and minimalism. There is something else — something almost divine which immediately catches your attention. Mavranyma is an Italian brand from Montefano, a small village in the province of Macerata. The project started in winter 2012 and took shape one year later: one year to understand the tough business world of fashion start-ups and to build the DNA of the brand. Now, Mavranyma is more than ready to get in the market and you risk tasting the forbidden fruit. As the 7 deadly sins, Lust in Fashion asked 7 questions to the designer, Elia Francinella. Where does the name Mavranyma come from ? This is mix between two words.…
