With a few weeks of delay, Milan is finally blossoming, trees are green again and summer seems to be finally coming. The time to make a choice about the look to wear on the beach this year is approaching, and with it the birth (and fast death) of many aspiring and unstructured swimwear fashion brands. But one seems to be different from the others, and has its roots in places very close to where we all study every day.The startup I want to tell you about today is Chiaja, born from three Bocconi students, Alessando, Umberto and Gabriele, with the dream to re-invent the way men’s swim shorts are worn…
-
-
Fashion Small Businesses: The risks, the successes and the women who run the world (or at least Canada)
As my last week in Canada I wanted to take this moment to celebrate some truly inspiring Canadian women who have taken the risk of starting their own fashion small businesses in the country. Now I am going to be very honest with you (especially all you readers who do not live in Canada), our country is very very big and there is no way for me to be able to know, have met or justly recognize all the Canadian women making their mark in the small business fashion sector. However it has been my privilege to see the growth of the following women and see their risks pay off…
-
Met Gala 2016: Best and Worst from the Red Carpet
The “First Monday In May” is gone. This year the Met Gala 2016 theme was “Manus X Machina”, an exploration of Fashion in the era of Technology: metallic garments, technological textures, avantgarde latex and precious reflections creating a new harmony between innovation and handicraft. I’ve selected the Best and Worst looks from the Red Carpet. Take a look! BEST Dakota Johnson in Gucci This dress is so perfect that it needs just SIMPLICITY: pale skin and straight hair. Beyoncé Knowles in Givenchy Haute Couture by Riccardo Tisci The answer is in Formation lyrics: “I’m so RECKLESS when I rock my Givenchy dress”. Lea Seydoux in Louis Vuitton She’s the new LV Fashion…
-
Leather Jacket: The History of an Icon
From Fonzie to Tyler Durden, from Maverick to Indiana Jones, the leather jacket has been a symbol of coolness and a must have for many men and women. But do you really know what hides behind this item? Leather jacket isn’t just a simple jacket, it’s an iconic piece of fashion that finds its roots in the first World War, when it was worn as a protective outerwear layer by the Germany’s army pilots. It will appear on the fashion scene only in the late 20s, thanks to the Harley Davidson motorcycle jacket designed by Irving Schott. He decided to reproduce the military jacket but in a more versatile way,…
-
Prince: The Rules Of The Man With No Rules
No necessity to say what happened: you don’t need to be Prince Rogers Nelson’s biggest fan to be aware that we all lost a legend. On Thursday all the newsfeeds exploded with condolences, shock and grief. So we think there’s enough of it: instead of drowning in tears let’s show respect and gratitude to this iconic singer, who changed not only the world of music, but also the world of fashion. These days some “almost famous” bend over backwards to differ and make a statement; sometimes it really seems like originality is artificially exaggerated. However, back in the 70’s what Prince did what a game-changer. He craved for more and…
-
Fitness in Fashion
As the warm weather draws closer (well it snowed the other day here in Canada so maybe I still have to wait a while…) we all start to think about the famous bikini that we will have to dig out of our drawers soon. When I hear the word bikini I get all nervous because I know that I am SO not ready to look at myself in the mirror in one. Don’t get me wrong – I love my body and would totally hit up a beautiful beach in southern Puglia tomorrow if I had the chance, I just know that I could feel so much better if I…
-
Reinventing 2.0: Dark Side.
Working on the article about superheroes’ influence on fashion, I defined that a number of world-famous designers literally got inspired by various imaginary heroes from comics. And then I realized I was missing something that the couturiers didn’t miss. When we open a comics book, do we only worship superheroes? When we turn on «The Dark Knight», is it only Batman who interests us? Actually no. I only focused on one part before, but without another one there is no «whole». No Batman without Joker, no X-men without Mistique, no good without evil. And «evil» is sometimes not bad, at least not in terms of style. Today on lustinfashion we will…
-
The Difference Between Style And Fashion.
“Fashion fades style is eternal” Yves Saint Laurent Every season we are spectators of the newest creations from our beloved stylists. We know new radical trends, colors and shapes. We see models, literally rocking the runway wearing the latest must have, that we’ll probably never have. We stare at this wearable and enchanting creativity, that comes and goes away on the catwalk in few seconds. This is fashion.
-
Upscale Chic Street Wear meets Luxury
How the new opening of the Annex: La Rinascente highlights a Milanese love affair with urban, contemporary ideas and clothing.
-
S/S 2015 Colors: yellow
Yellow, the color of the sun and warmth, in other words, all that recalls summer! Designers have included yellow in a number of their designs for next season, so get ready to brighten up your outfits with this vivid color!
