Have you realised that Fendi’s Instagram page mentions Asian influencers and models more than ever these days? Even though the increasing diversity makes us happy to see, there’s more to that. Millennial social media influencer’s have a bigger impact on the fashion world more than any year, especially in Asia. Chinese being in the lead, Asian millennials are one of the biggest spending groups in the world. Designer items (17%) and jewellery (17%) are the categories they spend most money on after high-end tech (25%). Most of the Chinese, Vietnamese, Japanese and Korean millennials prefer Western brands to local ones. When they have such a big impact in Chinese economy,…
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Be Fashionable, Be Green
Over the years, the fashion industry has become more and more sensitive about themes involving the environment. Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to reduce their environmental footprint and show more care towards our planet. Stella McCartney was one of the first designers in the fashion business to embrace a sustainable attitude. In 2014, the brand has pledged to ensure that all its cellulose fibers meet “strict sustainability standards” by 2017. This project started from production stages and has now transferred…
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MyTheresa launches exclusive collection with Off-White
After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed an eight-piece collection exclusively for MyTheresa. Virgil Abloh has been equipping the fashion industry with his signature logo-hoodies – there is hardly a street-style gallery that does not comprise at least one Off-White-Look. The collection for MyTheresa.com exhibits the typical tailoring of Off-White. It features feminine pieces like flowing silk blouses as well as items…
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Memes are the new Campaigns
Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and created the collaborative project called #TFWGucci. The Instagram posts had direct reference to popular memes, which made Internet humour lovers “laugh-out-loud” while leaving some of their followers clueless. For the ones that do not know the Internet slang “TFW” translates to “That feeling when”. #TFWGucci, emphasis on the hashtag, was the campaign for brand’s new…
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World of Fashion Welcomes the Hijab
After 19 year old model Halima Aden dazzled the runway wearing a hijab at Yeezy Season 5 during New York Fashion Week 2017 people had various reactions. Some fashion people praised the casting team for including a model of diversity, while some voices declared a negative feedback for promoting the idea of oppression that is associated with hijab. But what does this bold act actually mean? Aden, is not the only one bringing hijab in to the fashion world. Just a month later from the Muslim-ban crisis in USA, the American brand Nike launched their first product directed to Muslim women: Nike Pro Hijab. The headpiece is created from mesh…
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It’s That Time of Year Again: Victoria’s Secret Show Time
The Victoria’s Secret Fashion show took place this year on November 30th, in one of the great fashion capitals of the world, Paris. Some have been calling it the sexiest TV event of the year as people will be tuning in from around the globe to watch picture perfect models, clad in bejewelled angel wings, showcase the brand’s latest collection. Since its first shows in the 90s, held to promote the brand for the upcoming Valentine’s Day, the brand and show have grown to unprecedented levels. The first shows were aired via webcast but from 2001 onwards they began being aired on national TV. The show is known as a…
