Initially graduated in architecture Julia Los and Joana Krawczyk ⎯ a Polish duo ⎯ redefine the garment’s structure through the dark theorem of Klekko. Based in Berlin and launched last year, the brand is the mathematical equation of deconstruction through the lines. The silhouette is strong, the style is sporty, the cut is avant-garde. Klekko is for Fashion what Pierre Soulages is for Painting: the light comes through the black. For a full immersion into the dark paradise of Klekko, Lust in Fashion suggests you to listen Fresh & Low – New Life source of inspiration during the creation process of the new collection “Bolder Line”. Julia Los & Joana Krawczyk How does architecture help you in your work? Julia:…
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Sacred & Profane ⎯ Mavranyma
This is not just only about black and minimalism. There is something else — something almost divine which immediately catches your attention. Mavranyma is an Italian brand from Montefano, a small village in the province of Macerata. The project started in winter 2012 and took shape one year later: one year to understand the tough business world of fashion start-ups and to build the DNA of the brand. Now, Mavranyma is more than ready to get in the market and you risk tasting the forbidden fruit. As the 7 deadly sins, Lust in Fashion asked 7 questions to the designer, Elia Francinella. Where does the name Mavranyma come from ? This is mix between two words.…
