If there is one event in Milan that you can not miss it is WOMADE ⎯ a creative network, an incubator that nurtures and enhances relationships, putting creativity at the center of everything. What a delightful surprise to discover Michael Metric there ! The Italian couple based in Berlin ⎯ Emanuela Amato and Michael Saba ⎯ assume that there is no longer a dichotomy between genders. Born in 2014, the aesthetic of Michael Metric offers a modern interpretation of the meeting point between masculinity and femininity thanks to an accurate vision of shapes, volume and space. Nowadays, men and women are more and more inclined to share their wardrobe. “This is about what a garment…
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Masterpiece ⎯ Label2
She is from Bosnia and Herzegovina, he is native of Serbia. Andrea Popovic and Alen Pinku met each other in Milan at the Accademy of Fine Arts of Brera. From this friendship Label2 was born, a concept that erases the boundaries between Art and Fashion. This is the metamorphosis of the human body into a work of art. Neoprene ⎯ the secret ingredient of the duo ⎯ gives unexpected shapes and emphasizes the minimalistic aesthetic of the silhouette. Contemporary muse, the Label2 woman is statuesque and determined. When was the brand born? Alen : We started to work together 4 years ago, but things got serious in 2012. Do you have a…
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Beyond the Black ⎯ Klekko
Initially graduated in architecture Julia Los and Joana Krawczyk ⎯ a Polish duo ⎯ redefine the garment’s structure through the dark theorem of Klekko. Based in Berlin and launched last year, the brand is the mathematical equation of deconstruction through the lines. The silhouette is strong, the style is sporty, the cut is avant-garde. Klekko is for Fashion what Pierre Soulages is for Painting: the light comes through the black. For a full immersion into the dark paradise of Klekko, Lust in Fashion suggests you to listen Fresh & Low – New Life source of inspiration during the creation process of the new collection “Bolder Line”. Julia Los & Joana Krawczyk How does architecture help you in your work? Julia:…
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Sacred & Profane ⎯ Mavranyma
This is not just only about black and minimalism. There is something else — something almost divine which immediately catches your attention. Mavranyma is an Italian brand from Montefano, a small village in the province of Macerata. The project started in winter 2012 and took shape one year later: one year to understand the tough business world of fashion start-ups and to build the DNA of the brand. Now, Mavranyma is more than ready to get in the market and you risk tasting the forbidden fruit. As the 7 deadly sins, Lust in Fashion asked 7 questions to the designer, Elia Francinella. Where does the name Mavranyma come from ? This is mix between two words.…
