If there is one event in Milan that you can not miss it is WOMADE ⎯ a creative network, an incubator that nurtures and enhances relationships, putting creativity at the center of everything. What a delightful surprise to discover Michael Metric there ! The Italian couple based in Berlin ⎯ Emanuela Amato and Michael Saba ⎯ assume that there is no longer a dichotomy between genders. Born in 2014, the aesthetic of Michael Metric offers a modern interpretation of the meeting point between masculinity and femininity thanks to an accurate vision of shapes, volume and space. Nowadays, men and women are more and more inclined to share their wardrobe. “This is about what a garment…
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Masterpiece ⎯ Label2
She is from Bosnia and Herzegovina, he is native of Serbia. Andrea Popovic and Alen Pinku met each other in Milan at the Accademy of Fine Arts of Brera. From this friendship Label2 was born, a concept that erases the boundaries between Art and Fashion. This is the metamorphosis of the human body into a work of art. Neoprene ⎯ the secret ingredient of the duo ⎯ gives unexpected shapes and emphasizes the minimalistic aesthetic of the silhouette. Contemporary muse, the Label2 woman is statuesque and determined. When was the brand born? Alen : We started to work together 4 years ago, but things got serious in 2012. Do you have a…
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Black Friday: Next Stop Milan?
It never fails, every Friday after Thanksgiving, storms of people full of turkey flock to department stores all over the United States in efforts to find the best bargains Due to the economic downturn in the US economy, Black Friday sales have been declining, although due to slumping oil prices and larger discount incentives sales should have improved. Last weeks sales analysis stated the opposite. Reasons? The new “Grey Thursday” (Pre-Black Friday teaser sales) and the race to offer the largest and earliest deep discount has given customers the ability to shop earlier. There has been a power shift in the complicated B2C relationship, customers now have the power. They…
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Artisan Wonderland is in town with “L’Artigiano in Fiera”
If you’re looking for a place for early Christmas shopping without feeling ashamed about it, you’re in luck my friends. This weekend “L’Artigiano in Fiera” debuts in Rho-Fiera and it will stay open from 29th November up to 8th December everyday from 10.00 am to 22.30 pm with no need to pay the ticket for the entrance. This is the very favourite place for real Milan people to satisfy their forbidden need for handcrafted goodies from all around the world. Looking for artisanal beer? They have it – from 50 different countries. Scarves from Malaysia? No problem. About getting a fancy nail art from some of the emerging talents in Milan?…
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Workshops: The Trend Researcher
To every season there is a trend. In fashion, this is an inevitable fact. Be it a colour, a fabric or a shape — from the window displays of luxury shopping streets to cheap fast-fashion retailers; the teeny bopper to the sophisticated male — trends are omnipresent. How do trends come and go? How do trends repeat and evolve? Gianni Fontana and Fiorenza Spezzapria from Milan Style Academy solved this question during the BS4F Trends Workshop. First, a trend (or “directions”) is a combination of past events that will have an impact on future events and it will determine the aesthetic. A trend can be defined as a research evolutive path, then supporting both creative and…
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Milan Fashion Global Summit
Milan Fashion Global Summit is one of the most important events of the year. Organized by Class Publishing Group, Camera Nazionale della Moda Italiana, The Wall Street Journal Europe and Bank of America-Merrill Lynch. Where international personalities of the fashion world, manufacturing and finance meet in one location, to deal with different topics whose goal is always to use brainstorming to generate new ideas. During the 2014 edition, that took place on November 11 in Testori Auditorium, the topic at hand was “Fashion is food, food is fashion”, regarding the relationship between the three Fs, Fashion, Food and Finance. I interviewed Francesco Ladisa, the previous PR manager at Krizia and now owner of his…
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Sacred & Profane ⎯ Mavranyma
This is not just only about black and minimalism. There is something else — something almost divine which immediately catches your attention. Mavranyma is an Italian brand from Montefano, a small village in the province of Macerata. The project started in winter 2012 and took shape one year later: one year to understand the tough business world of fashion start-ups and to build the DNA of the brand. Now, Mavranyma is more than ready to get in the market and you risk tasting the forbidden fruit. As the 7 deadly sins, Lust in Fashion asked 7 questions to the designer, Elia Francinella. Where does the name Mavranyma come from ? This is mix between two words.…
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The Italian Fur by Vladimiro Gioia
The story of Vladimiro Gioia – Italian master of the fur market – is the story that any emerging designer would love to tell as its own. “When you create a collection, you are offering yourself. It’s like getting naked in front of the customers.” After working for several years for the family company – Gioia Pellicce – in 2010 he started his own business. The unusual features of its products immediately attracted the attention of luxury brands such as Valentino, Burberry, Dior, John Galliano and many others. The turning point was in 2010 when Mr. Gioia was chosen by Domenico Dolce and Stefano Gabbana for the project “Spiga 2” – focused on the…
