• The Business of Fashion Books: An ever-growing market, or old news?

    Would you believe me if I said that there are more fashion books published each week than blog posts…? Now I’m sure that’s not true, but it sure feels that way! Every day I hear news of a new book being published by bloggers, stylists, fashion designers, models or even just your regular celebrity (turned lifestyle/blogger) that I just can’t keep up! If you haven’t already heard the famous Naomi Campbell is publishing a fashion book, soon to be on shelves May 1st! Growing up (before the e-book) I loved reading magazines and special edition books focused on fashion because I felt that I was part of some exclusive club…

  • A Thousand And One Reasons Why Dubai Can Be The Next Fashion Capital

    Dubai as the capital of a new-born fashion industry? Here is why I think it is possible. 1. THE RETAIL MECCA Dubai’s alluring and exotic modernity is tempting travellers from all over the world, making it one of the most desired holiday destinations. Market data are astounding: according to Bain’s luxury report, the Middle East is the tenth largest luxury goods market, with sales exceeding 6 billion euros. Dubai alone accounts for 30% of this amount. Those consumers bear an international trademark: market studies demonstrate that the city is the second favourite shopping destination in the world, overstepping even NYC. This success is partly due to Dubai’s affirmation as an…

  • From Yves to Hedi

    Only a week ago I was discussing the fate of creative directors that nowadays don’t seem to keep their positions for long. Yesterday we saw the news about Hedi Slimane, and his departure from Saint Laurent is no April Fools. While Hedi’s four-year work is widely appreciated as revamping the iconic brand, looking at Yves Saint Laurent’s sketches I couldn’t help noticing similarities. Dropping the “Yves” from the brand’s name, the French designer still managed to keep the spirit, and today I suggest taking time to appreciate this. When I was writing about creative directors in fashion industry, I mentioned Hedi Slimane in connection with the buzz about him parting…

  • The Luxury Market Spectator: LVMH

    (DISCLAIMER: The purpose of this article is merely to illustrate the performance of a luxury company that I care about. I’m not a market guru, manage your money wisely.) When I buy a bag, I try to expiate my sins (and to forget the negative balance on my bank account) by convincing myself that I’ve made a good investment which is going to last. But you know what? Why don’t’ you make a real fashionable investment buying a stock – of a luxury company, of course? The company I’m analyzing today is LVMH. Decrypting the acronym, Louis Vuitton Moët Hennessy. The company, given its fame, doesn’t even need an introduction, but…

  • Creative Directors: What’s Ahead?

    Two days ago we were hit by the fresh news: Massimiliano Giornetti to exit Salvatore Ferragamo. Could have been striking, but with all the recent shifts in fashion houses’ creative reigns we just close the article tab thinking “agaaaaaaain”. Seems like in the world of fashion there’s just some kind of agreement to drive the observers crazy.. What’s going on? Alexander Wang, Stefano Pilati.. In between the whole buzz about Raf Simons. Shock and regret to wave goodbye to Alber Elbaz leaving Lanvin, speculation, rumors and guesses about the future of Hedi Slimane. While in case of the first events we reacted strongly, discussing, wondering and questioning, now it feels…

  • LVMHxBOCCONI Spring 2016

    If you are a Bocconian, your geolocation can oscillate around piazza Straffa for the whole day. Looking for a place in the library for fifteen minutes makes sense, as well as having no time for studies because of studies. However, in spite of all the hard times we share times of pride. As part of the cooperation program between Università Bocconi, ESSEC and LVMH the last couple of days our university hosted the “LVMH days”. The main event of the program was the inauguration held on the 16th of March. Toni Belloni, the Group Managing Director, started off with the introduction of LVMH (though the 78-billion-worth conglomerate does not seem…

  • Is The Luxury Market In Trouble?

    The luxury industry has continually experienced growth in the last 5 years, and has rightfully gained its nickname as the “recession-proof” industry with the major consumers located in America, Europe and Asia. The largest one, Asia, accounts for 40% of global luxury sales in 2015. Recently, however, the luxury market has been put to the test. In the last few years, China has played an increasing role in the growth of the luxury market. Chinese natives are now players in international tourism, and this has given a huge boost to luxury brands worldwide, especially in Paris, Milan and New York. Every name brand has since opened stores in China, and…

  • Chords of Trussardi.

    The past weekend here wasn’t a piece of cake: Milan was rainy, grey and thus depressing. When weather turns to its dark side, there’s only one reason to leave home on Sunday, and every fashion addicted knows what it is. In spite of the raindrops attempting to ruin our hair, makeup and outfits, at 5PM we were running through the puddles in the direction of Palazzo Serbelloni to see Trussardi.

  • A Round Table in Fashion: Moschino, Startuppers and a New Book.

    Barbara Nicolini and Paola Occhipinti are not just two names written on the cover of the latest book about working in fashion, but they were also the reason of an outstanding gathering of interesting figures working in the industry: Beatrice De Grandi, a young and bold entrepreneur in the fashion e-commerce, Tom & Bart, the creative spirits behind Les Hommes, Corrado Masini, the CEO of Moschino, Jean Luc Battaglia, Managing Director for C&A Italy, Valeria Vantaggi from Vanity Fair, Adriana Zerboni, headhunter, Luisa Sarpi, Gianfranco Ferrè ex première and the two creators of Le Pandorine bags. Not to mention the authors themselves, respectively a fashion & luxury headhunter and journalist…

  • Beauty at MFW: Ermanno Scervino

      Over the weekend the BS4F team and I were busy running (literally) around the city attending presentations and shows in order to share what’s to come for FW16/17 with all of you! I have to say that I was particularly impressed with the Ermanno Scervino show, not only because logistically it was well organized, but because we actually got a seat close enough to truly enjoy the beauty of his pieces. Before I had ever been to my first fashion show, I thought everything worked smoothly and people walked calmly to their seats in a timely manner before the show started…obviously I hadn’t taken “The Devil Wears Prada” movie…