The world is changing; fashion is no more concentrated around Paris, Milan and New York. Today the world knows designers from China, Africa, Australia, and recently Georgia. For the ones interested in fashion there’s no way this place can remain unknown: the industry experts are betting on it here, there and everywhere. Today let’s take a closer look at the talents emerging in Tbilisi. Situated between Europe, the Middle East and Russia, Georgia is a newcomer of the fashion scene. The Mercedes Benz Fashion Week was only introduced to the country one year ago by Sofia Tchkonia, and essentially is currently far from what we have here in Milan. However,…
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Being a Fashion Intern : A look behind the Instagram Feed
Images Courtesy of: Megan Hess I just finished my last day as a fashion intern and boy has it been an eye opening experience! I’m sure many of you reading this right now have either thought about applying for an internship, are currently an intern or look at fashion interns’ Instagram feed wide-eyed wondering “How can I get that job?!”… Well I am here to tell you that it’s not easy, but SO worth the work in the end. I was lucky enough to do an internship in Milan and learn from some experienced people in the field who were wiling to take the time to teach me and include…
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Mr. & Mrs. Smith
Years ago hearing «Mr. and Mrs. Smith» you would inevitably recollect Angelina and Brad. We still remember them, but in the nearest future the first association is much likely to change as the world gets more and more fascinated about the different Smiths. Today on Lustinfashion we address Lucky Blue and Pyper America: be ready for something you didn’t know before. One of the most-followed male models, today Lucky Blue Smith has approximately 2.2 million of instagram followers (and yes I’m one of them). His sister Pyper America has much less, but on the joint shoots (including an amazing Moncler campaign, Calvin Klein and the cover of Harper’s Bazaar China)…
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Fashion Small Businesses: The risks, the successes and the women who run the world (or at least Canada)
As my last week in Canada I wanted to take this moment to celebrate some truly inspiring Canadian women who have taken the risk of starting their own fashion small businesses in the country. Now I am going to be very honest with you (especially all you readers who do not live in Canada), our country is very very big and there is no way for me to be able to know, have met or justly recognize all the Canadian women making their mark in the small business fashion sector. However it has been my privilege to see the growth of the following women and see their risks pay off…
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Leather Jacket: The History of an Icon
From Fonzie to Tyler Durden, from Maverick to Indiana Jones, the leather jacket has been a symbol of coolness and a must have for many men and women. But do you really know what hides behind this item? Leather jacket isn’t just a simple jacket, it’s an iconic piece of fashion that finds its roots in the first World War, when it was worn as a protective outerwear layer by the Germany’s army pilots. It will appear on the fashion scene only in the late 20s, thanks to the Harley Davidson motorcycle jacket designed by Irving Schott. He decided to reproduce the military jacket but in a more versatile way,…
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Saint Laurent: A Strategy For Success
Saint Laurent has undergone major changes in the last month. The fashion world rendered homage to Hedi Slimane’s departure from his position as creative director and welcomed Anthony Vaccarello as his successor. What’s more, last week Kering reported buoyant growth in revenues up 27% in the first quarter of 2016, driven by retail sales and double-digit growth in all geographies and all product categories. What are the pillars of this winning strategy? Earlier this morning an interview with YSL CEO Francesca Bellettini by Imran Amed (BoF’s editor in chief), helped giving some clarity to the quasi-abnormal growth, and cleared the air after the confusion and press talk after Slimane left.…
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Bridal Fashion Week
Bridal Fashion Week Spring 2017 unveiled an incredible selection of breathtaking wedding dresses that will definitely change your plans for the big day, even if you are not engaged yet. Whether you are a fan of the classic iconic wedding dress or you are a non-traditional future bride who absolutely enjoys going against the grain, I am pretty sure you will get inspired by these dreamy dresses. Check our gallery to discover the most incredible trends from the Spring 2017 shows. by Ilaria Corbari
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Prince: The Rules Of The Man With No Rules
No necessity to say what happened: you don’t need to be Prince Rogers Nelson’s biggest fan to be aware that we all lost a legend. On Thursday all the newsfeeds exploded with condolences, shock and grief. So we think there’s enough of it: instead of drowning in tears let’s show respect and gratitude to this iconic singer, who changed not only the world of music, but also the world of fashion. These days some “almost famous” bend over backwards to differ and make a statement; sometimes it really seems like originality is artificially exaggerated. However, back in the 70’s what Prince did what a game-changer. He craved for more and…
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Fashion goes to Design Week’16
Lately we’ve been too sore missing the precious moments of the Fashion Week, and apparently someone up there heard our prayers. Milan is again immersed in a week full of miscellaneous events and aesthetic wonders. However, this one is different: a celebration of new ideas and creations in Design. Is there any chance for fashion to squeeze in? Let’s see. At the beginning of the week we received an invitation to attend the Milan Design Week event of the brand Anteprima. Missing all the presentations’ rush, we jumped at the chance to go. However, on the day of the cocktail reception we inevitably wondered: while during the Fashion Week the…
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High Tech & Retail: The Next Big Move?
As the shopping experience is gradually moving from the physical retail store to online shopping platforms, stores are fighting to stay relevant in an increasingly digital world. Many retailers are now exploring high-tech gadgets as a sales tool to compete with online sellers for shoppers’ attention. Tommy Hilfiger is the first international retailer to make use of Virtual Reality gadgets: during fall fashion week 2015, they introduced the Samsung Gear VR Headset in their Manhattan store. This virtual reality headset gave shoppers a three-dimensional, front-row view of the fashion show, held at New York’s Park Avenue Armory. The shopper would sit a few virtual feet from the models while they…
