On the 22nd February the conference held at Bocconi University, moderated by Francesco Perrini – Professor of Management at Bocconi University – and hosted by Bocconi Students for Fashion and Blab was a testimony not only of the importance of Made in Italy in the era of globalization, but also of successful entrepreneurship in Italy and, more specifically, in Naples. The guest-speakers, Maurizio Marinella – President and CEO E. Marinella Napoli –, Gianluca Isaia – President and CEO Isaia SpA – and Dario Di Vico – journalist at Corriere della Sera -, talked to us about producing handcrafted, tailor-made goods on a long-term basis.  This last point highlights a problematic faced by many Italian…