As the continual from our discussion of Yves Saint Laurent on shifting identities of brands themselves and of society’s portrayal of dressing oneself, it would be oblivious if Celine did not take part in this potentially controversial yet necessary discussion. Why controversial? When a designer is to be succeeding a predecessor with a pronounceable-sized shadow, this signifies two things. On the one hand, there is the presence of a strong “fan base” who likely identifies their purchase vision according to this designer’s aesthetics, color palette, design philosophies, etc. On the other hand, to succeed said designer means to either play with the cookie cutters left around, or to throw them…
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Zeitgeist in Fashion
The Milan Fashion Week has just passed. Runways have been the stage for so many new fashion trends. With every season bringing in something new trends to the fashion industry one cannot help but wonder: Where do these trends come from? As any fashion lover knows, fashion is not only about brand labels and dressing up pretty; fashion is a reflection of global flows around us including cultural, technological, political happenings. The industry tries to reflect these on the runways. This is what “zeitgeist” is; this word literally means the spirit of time. Trends are all about capturing zeitgeist. Courtesy of The Cut A fashion show today reflects the issues…
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Inside #InsideLVMH
When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was for them and how they felt – and the gap will be filled on BS4F, telling the fullest story, firsthand. We were 220, the students selected from 21 leading schools – design, business and engineering, mostly French. Probably for the Paris-based the experience was a bit more casual as it involved no travelling; we, instead,…
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The Luxury Market Spectator: LVMH
(DISCLAIMER: The purpose of this article is merely to illustrate the performance of a luxury company that I care about. I’m not a market guru, manage your money wisely.) When I buy a bag, I try to expiate my sins (and to forget the negative balance on my bank account) by convincing myself that I’ve made a good investment which is going to last. But you know what? Why don’t’ you make a real fashionable investment buying a stock – of a luxury company, of course? The company I’m analyzing today is LVMH. Decrypting the acronym, Louis Vuitton Moët Hennessy. The company, given its fame, doesn’t even need an introduction, but…
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LVMHxBOCCONI Spring 2016
If you are a Bocconian, your geolocation can oscillate around piazza Straffa for the whole day. Looking for a place in the library for fifteen minutes makes sense, as well as having no time for studies because of studies. However, in spite of all the hard times we share times of pride. As part of the cooperation program between Università Bocconi, ESSEC and LVMH the last couple of days our university hosted the “LVMH days”. The main event of the program was the inauguration held on the 16th of March. Toni Belloni, the Group Managing Director, started off with the introduction of LVMH (though the 78-billion-worth conglomerate does not seem…
