• Etro’s Search For Poets

    Not long ago Etro came up with an outstanding new initiative. The project is named “The circle of poets” and it aims at attracting young enthusiasts focused on creative spheres. Everything is done via the website. Anyone can submit any creative work; all the works will be looked at and evaluated within the company, the best of the best authors will get the chance to develop special projects in collaboration with the brand. Etro creates a platform where creativity flourishes, where freedom of thought nurtures fresh ideas, where young people, if they have something to say, are given the floor. The initiative lets the new talents express themselves, unify with…

  • Decoded Fashion

    This time last week some of the BS4F members and I were fortunate enough to be invited to attend Decoded Fashion, a two day long conference focusingon digital and technological advances in the fashion world. Although my first time attending the conference myself, it was the conference’s third time in Milan, having also being held in New York, Tokyo and London. We were welcomed at the beautiful Hotel Magna Pars where we had the chance to network with people ranging from the digital, marketing and fashion fields from brands coming from all over the world. For me, someone coming from the fashion world and having no prior knowledge of digital…

  • The Business Strategy Behind The H&M x Balmain Collaboration.

    Balmain and H&M are two very distinguished fashion companies, in terms of their pricing, customer profile, product quality and company size. Thus, it seemed unnatural that the two collaborate on a collection. After identifying itself as a high-fashion brand, wouldn’t a collaboration with H&M ruin Balmain’s reputation? Some argued the collaboration stained the brand’s credibility whereas others rejoiced to the fact they could finally afford an item associated to the Balmain name. And both reactions are completely understandable. Previous owners of Balmain pieces should be annoyed that others are getting Balmain products for cheaper, and that the luxury value of Balmain clothing decreases.

  • Style Icons: Yelawolf.

    Yelawolf (real name: Michael Wayne Atha) is absolutely one of the most followed artists of the moment.     Born in Gadsden – Alabama – in 1979, he’s a real style icon with his tattoos, biker jackets, skinny jeans and leather boots.

  • Yeezy Season 1 is Here

      Kanye West has taken the fashion industry by storm. His first collection, Yeezy Season 1, is about to release in stores around the globe and excitement surrounding the launch is high. He debuted his second collection, Yeezy Season 2, during a surprise fashion show at New York Fashion Week. With the likes of Anna Wintour in attendance, Bella Hadid modeling, and West’s entourage there to show support, the star studded show was promising. The military themed show and the clothing itself were both very different from what we generally see at fashion shows. The new collection, similar to the first, featured a minimal esthetic with layered looks, distressed fabrics,…

  • Raf Simons Is Parting Ways With Dior.

    After three-and-a-half year as Creative Director, Raf Simons decided to leave Maison Dior and it’s so sad. Just few weeks ago he turnt the Louvre “Cour Carrée” into a breathtaking delphiniums hill for the S/S 2016 Dior fashion show, and that was his last one. “It is after careful and long consideration that I have decided to leave my position as creative director of Christian Dior’s women’s collection,” Simons said “It is a decision based entirely and equally on my desire to focus on other interests in my life, including my own brand, and the passions that drive me outside my work.”

  • Manolo Blahnik’s Fleeting Gestures and Obsessions.

    Madonna once described Manolo Blahnik shoes as “better than sex” and added that “…moreover, his shoes last longer.” From that starting point, we’re moving to the presentation of the book “Fleeting Gestures and Obsessions”, written by the superfamous and inspirational Manolo Blahnik, the Spanish fashion designer who allows women to dream since over 40 years. His book is a like an autobiography, told as little sketches through the bonds he had with the most important and meaningful people of his life (starting from Anna Piaggi, then Luchino Visconti, Giuseppe Tomasi di Lampedusa and so on…) who allowed him to become the artist we know today.

  • DVF: Quotes on Life, Carrier and Happiness.

    Diane von Furstenberg gave an inspirational talk to an audiance of young, eager and passionate students. She balanced her personal experience in the world of fashion with insightful tips for life and success. Here are our takeaways of the memorable event. Benjamin Kattan Ksyusha Task Ph.: Luca Andriani 

  • 15 things to do in Berlin

    Berlin, no in-between, either you love or you hate.  Just for you Lust in Fashion hunted for cool last week in the “Haupstadt”. Advice 1: First time in the city ? You should try the summer because there is nothing better than chilling all day at Tempelhof or drinking a Club Matte by the Spree at der Visionaere. Nevertheless, if like us, there is no way you can wait for the sunny days… run, now ! From the concept stores to the most creepy & underground places this is a selection of hypster-trendy-arty-conceptual-trashy spots that you can not miss. Do not be shy and embrace the city. “First Kiss” by Tatia Pilieva –…