• Prince: The Rules Of The Man With No Rules

    No necessity to say what happened: you don’t need to be Prince Rogers Nelson’s biggest fan to be aware that we all lost a legend. On Thursday all the newsfeeds exploded with condolences, shock and grief. So we think there’s enough of it: instead of drowning in tears let’s show respect and gratitude to this iconic singer, who changed not only the world of music, but also the world of fashion. These days some “almost famous” bend over backwards to differ and make a statement; sometimes it really seems like originality is artificially exaggerated. However, back in the 70’s what Prince did what a game-changer. He craved for more and…

  • Fashion goes to Design Week’16

    Lately we’ve been too sore missing the precious moments of the Fashion Week, and apparently someone up there heard our prayers. Milan is again immersed in a week full of miscellaneous events and aesthetic wonders. However, this one is different: a celebration of new ideas and creations in Design. Is there any chance for fashion to squeeze in? Let’s see. At the beginning of the week we received an invitation to attend the Milan Design Week event of the brand Anteprima. Missing all the presentations’ rush, we jumped at the chance to go. However, on the day of the cocktail reception we inevitably wondered: while during the Fashion Week the…

  • The Business of Fashion Books: An ever-growing market, or old news?

    Would you believe me if I said that there are more fashion books published each week than blog posts…? Now I’m sure that’s not true, but it sure feels that way! Every day I hear news of a new book being published by bloggers, stylists, fashion designers, models or even just your regular celebrity (turned lifestyle/blogger) that I just can’t keep up! If you haven’t already heard the famous Naomi Campbell is publishing a fashion book, soon to be on shelves May 1st! Growing up (before the e-book) I loved reading magazines and special edition books focused on fashion because I felt that I was part of some exclusive club…

  • Creative Directors: What’s Ahead?

    Two days ago we were hit by the fresh news: Massimiliano Giornetti to exit Salvatore Ferragamo. Could have been striking, but with all the recent shifts in fashion houses’ creative reigns we just close the article tab thinking “agaaaaaaain”. Seems like in the world of fashion there’s just some kind of agreement to drive the observers crazy.. What’s going on? Alexander Wang, Stefano Pilati.. In between the whole buzz about Raf Simons. Shock and regret to wave goodbye to Alber Elbaz leaving Lanvin, speculation, rumors and guesses about the future of Hedi Slimane. While in case of the first events we reacted strongly, discussing, wondering and questioning, now it feels…

  • A Conversation With Two Neapolitan Excellences

      The 8th of March, BS4F had the great honour to host at Bocconi University two successful Italian entrepreneurs: Luciano Cimmino and Fabio Attanasio.  Luciano Cimmino, Pianoforte Holding’s chairman, started working for his father as an agent and after many years of apprenticeship decided to set up his first own business: Original Marines. However, due to the difficult relationship with the other founders, Cimmino decided to leave the company and to start another project, founding the well-known lingerie brand Yamamay. In 2001 the company started with a single store in Milan, but in only two years the number of stores grew to 50 all over Italy, reaching 1000 shops all over the World…

  • Missoni AW16: Knitwear Reinvented.

    Sunday night, 18:50. Non-stop rain. Destination: the Missoni AW 16 women’s fashion show in Lambrate, set to start at 19:00. I rushed to get in a taxi from Duomo to arrive on time. As the actual time a show starts is usually at least half an hour past the invitation time, I assumed I would be fine. My taxi driver assured me it was just a 20 minute drive, so I decided to relax and sit back. Wondering about the upcoming show and what I could expect, I suddenly noticed it was already 19:10. Looking outside the car window, I didn’t see any sign of the Lambrate area. Instead, we were stuck in a…

  • Turning Japanese @ Dsquared2.

    Japanese geisha meets British rock at the Dsquared2 Fall Winter 16 Men’s fashion show in Milan on Tuesday morning (19/01), showcasing leather, denim and a wide range of graphics and prints.

  • Music Meets Fashion At Trussardi.

    On Monday (18.01) Trussardi presented its Fall-Winter 2016/2017 Menswear Collection in Pinacoteca di Brera. #bs4f members were on the guestlist, and what we saw is definitely worth sharing!

  • Stella Jean And Her Cultural Hybridism.

    Colors and shapes as the various latitude degrees, a mixture of different traditions, cultures and physiognomies as an only one look: that’s what we saw yesterday at the presentation of Stella Jean’s Fall Winter 2016-2017 Menswear Collection.