• Tiffany & Co. dedicates its Iconic Heart to Italy

    Since 1837, Tiffany & Co.’s masterpieces dictate and celebrate the greatest love stories of the world with a wealthy tradition to be discovered, full of legendary jewels and important moments. The founder Charles Lewis Tiffany had a constant passion for diamonds. Through the years, the company has shown the world diamonds of a spectacular brilliance and a selection of precious stones never seen before. Its Japanese-style silvers gave Tiffany its maximum recognitions at the Paris Universal Exposition in 1878, with Louis Comfort Tiffany as one of the biggest figure of Art Nouveau. Although Tiffany is famous for the magic and theatricality of its sparkling shop windows, there is another value…

  • E-commerce: Yesterday, Today and Tomorrow.

    A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised by Bocconi Students for Fashion, represented. It was a moment of discussion between the guests, between them and the students, and also between two fields that, as Professor Prandelli claimed, are traditionally considered to be very apart one from the other: luxury fashion and digitalization. Moreover, it was held at Bocconi University, a place where,…

  • A Very Stylish Algorithm: How Math Will Sneak Into The Fashion World

    Do you imagine walking down the streets, taking pics of people around you and then being able to reproduce that outfit you fell in love with? It may sound crazy, but it is just a matter of math, and it seems we are getting pretty close to achieving some actual results. As Quartz has just revealed, the south korean SK Planet’s Lab will launch on the market a search engine focused on the fashion world by the end of 2016. The Artificial Intelligence that they have designed is able to understand the concept of style and to match clothes according to the latest trends through scanning the huge amount of…

  • POP&SUKI: Serving the Brit Style.

    Suki Waterhouse entered the world of buzzy British girls– hitting all the important notes, from sitting front row at Burberry to being photographed for big campaigns regularly. But the runway model has her sights set on getting into the fashion biz for herself, launching an accessories line with her best friend Poppy Jamie with accessible prices and girly disposition. Their Fall 2016 line comprises the two key bag shapes (a camera and tote) affixed with their various sweeteners: “Best Friend” heart tags, clip-on leather tassels, and initial-bearing key chains. As Pop&Suki’s new candy-washed lookbook confirms, their collection is a hit of sugar on top of modernized design for a cheeky-chic…

  • American Apparel’s Farewell ?

    American Apparel, the Los Angeles-based clothing manufacturer, figment of Dov Charney’s imagination and entrepreneurial nature, running since 1989, is now indisputably one of the largest apparel manufacturer in North America. At least virtually… A growing rumor, supported among others by Bloomberg, has it that the double A brand would be preparing its second bankruptcy filling within the next few weeks, making it the second one in less than two years. But one shall fully comprehend what American Apparel has been through also by considering the founder’s attitude, Mr.Charney, whose role in the brand’s downturn is not to be ignored. Let’s have a quick remainder of what happened up to now.…

  • The G(h)o(s)ths Week.

    Outside is dark. Winter is knocking at the doors. Fog is winding through the streets on the notes of “The Dark Side of the Moon”. This is the week in which everyone wants to be a Goth. But how to? How can one actually pretend to be so, even for one night? And what does it mean? Is it still a contemporary style? Everything started at the end of the Seventies, in the train of the Punk Era. Many of the so called Post-Punk music bands found the headquarter in the just opened Batcave nightclub in London, developing a social music movement and a new dress code characterising it. So,…

  • Good American, Clashing Ideals?

    It’s here! Yesterday Khloé Kardashian launched her new line of jeans “Good American” and the whole Internet is buzzing about it. Apart from the visually appealing styles, the line is being praised for it’s inclusive image. With sizes ranging from 0-24, made with stretchy fabric to showcase natural curves, the brand claims that its mission is to have a positive impact on the community. “Pledging to sustain the manufacturing of jeans in the United States and supporting charities that empower girls to realize their true potential,” reads the website. Co-founder, Emma Grede stated, “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the…

  • Top 5 Designers from Georgian Fashion Week

    The world is changing; fashion is no more concentrated around Paris, Milan and New York. Today the world knows designers from China, Africa, Australia, and recently Georgia. For the ones interested in fashion there’s no way this place can remain unknown: the industry experts are betting on it here, there and everywhere. Today let’s take a closer look at the talents emerging in Tbilisi. Situated between Europe, the Middle East and Russia, Georgia is a newcomer of the fashion scene. The Mercedes Benz Fashion Week was only introduced to the country one year ago by Sofia Tchkonia, and essentially is currently far from what we have here in Milan. However,…

  • Mr. & Mrs. Smith

    Years ago hearing «Mr. and Mrs. Smith» you would inevitably recollect Angelina and Brad. We still remember them, but in the nearest future the first association is much likely to change as the world gets more and more fascinated about the different Smiths. Today on Lustinfashion we address Lucky Blue and Pyper America: be ready for something you didn’t know before. One of the most-followed male models, today Lucky Blue Smith has approximately 2.2 million of instagram followers (and yes I’m one of them). His sister Pyper America has much less, but on the joint shoots (including an amazing Moncler campaign, Calvin Klein and the cover of Harper’s Bazaar China)…

  • Met Gala 2016: Best and Worst from the Red Carpet

    The “First Monday In May” is gone. This year the Met Gala 2016 theme was “Manus X Machina”, an exploration of Fashion in the era of Technology: metallic garments, technological textures, avantgarde latex and precious reflections creating a new harmony between innovation and handicraft. I’ve selected the Best and Worst looks from the Red Carpet. Take a look! BEST Dakota Johnson in Gucci This dress is so perfect that it needs just SIMPLICITY: pale skin and straight hair. Beyoncé Knowles in Givenchy Haute Couture by Riccardo Tisci The answer is in Formation lyrics: “I’m so RECKLESS when I rock my Givenchy dress”. Lea Seydoux in Louis Vuitton She’s the new LV Fashion…