• Inside #InsideLVMH

    When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was for them and how they felt – and the gap will be filled on BS4F, telling the fullest story, firsthand. We were 220, the students selected from 21 leading schools – design, business and engineering, mostly French. Probably for the Paris-based the experience was a bit more casual as it involved no travelling; we, instead,…

  • Fashion Eliminates the Y Chromosome

    As we learned in biology lessons, chromosome Y defines human gender. However, as we are learning from fashion today, at the end of the day it doesn’t really matter. The boundaries between masculinity and femininity are increasingly blurring and this seems to be more than a fast trend. In the past, when fashion was way more conservative, one could tell for sure what is appropriate for a man and what suits a woman. Today we see the stereotypes melting: while ladies wear boyfriend jeans, oversize shirts, T-shirts and hoodies, the aesthetics leaving their looks find place in menswear with brands like J.W.Anderson and Gucci introducing the man of unconventional, androgynous…