We’re in December 2014, and the mutli-brand luxury group Kering announces the departure of Patrizio di Marco and Frida Giannini, respectively Gucci’s CEO and artistic director. This wave of departures from Gucci comes as no surprise, and marks the beginning of a fresh start for the Florentine brand. Set up in 1921 by Guccio Gucci and acquired in 1999 by the ancestor of Kering, PPR, the double G brand was, at the time, going through a rough patch. 2013 has proved to be a downturn in the brand’s sales, a situation that worsened in 2014, with lower sales volume of 1.8% at 3,49 billion euros. Considering that Gucci is the…
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Kering: When Sustainability Marries With Luxury
Sustainability and fashion – two words full of meaning that seem to collide, but where the social power of this mesmerizing industry strikes again, creating synergies between an apparent dichotomy. Environmental impact has been a hot issue in the recent years, and the fashion industry has often been placed on the other side of the spectrum, and classified as one of the most polluting industries in the planet. Last week, Kering published an ambitious sustainability report marking an important step towards a more sustainable luxury. Let’s see what its implications are. Kering has been the first luxury giant to share publicly the environmental impact of its operations. Last weesk’s report…
