Founded in 1924 by two German brothers, Adidas is the original sportswear brand, originally making shoes for soccer, track-and-field and tennis. From then on, the brand grew exponentially, expanding beyond footwear to become a leading player in both the sportswear and streetwear markets. Becoming one of the most successful corporation in the world, Adidas had to deal with its increasing spectrum of products and countries, which, as one may have guessed, required a few adjustments from the company. Adidas has been much heard of over the past few days, following the announce of their positive financial results over the third trimester of 2016.
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Yeezy Season 1 is Here
Kanye West has taken the fashion industry by storm. His first collection, Yeezy Season 1, is about to release in stores around the globe and excitement surrounding the launch is high. He debuted his second collection, Yeezy Season 2, during a surprise fashion show at New York Fashion Week. With the likes of Anna Wintour in attendance, Bella Hadid modeling, and West’s entourage there to show support, the star studded show was promising. The military themed show and the clothing itself were both very different from what we generally see at fashion shows. The new collection, similar to the first, featured a minimal esthetic with layered looks, distressed fabrics,…