After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed an eight-piece collection exclusively for MyTheresa. Virgil Abloh has been equipping the fashion industry with his signature logo-hoodies – there is hardly a street-style gallery that does not comprise at least one Off-White-Look. The collection for MyTheresa.com exhibits the typical tailoring of Off-White. It features feminine pieces like flowing silk blouses as well as items…
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Memes are the new Campaigns
Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and created the collaborative project called #TFWGucci. The Instagram posts had direct reference to popular memes, which made Internet humour lovers “laugh-out-loud” while leaving some of their followers clueless. For the ones that do not know the Internet slang “TFW” translates to “That feeling when”. #TFWGucci, emphasis on the hashtag, was the campaign for brand’s new…
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World of Fashion Welcomes the Hijab
After 19 year old model Halima Aden dazzled the runway wearing a hijab at Yeezy Season 5 during New York Fashion Week 2017 people had various reactions. Some fashion people praised the casting team for including a model of diversity, while some voices declared a negative feedback for promoting the idea of oppression that is associated with hijab. But what does this bold act actually mean? Aden, is not the only one bringing hijab in to the fashion world. Just a month later from the Muslim-ban crisis in USA, the American brand Nike launched their first product directed to Muslim women: Nike Pro Hijab. The headpiece is created from mesh…
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E-commerce: Yesterday, Today and Tomorrow.
A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised by Bocconi Students for Fashion, represented. It was a moment of discussion between the guests, between them and the students, and also between two fields that, as Professor Prandelli claimed, are traditionally considered to be very apart one from the other: luxury fashion and digitalization. Moreover, it was held at Bocconi University, a place where,…
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A Very Stylish Algorithm: How Math Will Sneak Into The Fashion World
Do you imagine walking down the streets, taking pics of people around you and then being able to reproduce that outfit you fell in love with? It may sound crazy, but it is just a matter of math, and it seems we are getting pretty close to achieving some actual results. As Quartz has just revealed, the south korean SK Planet’s Lab will launch on the market a search engine focused on the fashion world by the end of 2016. The Artificial Intelligence that they have designed is able to understand the concept of style and to match clothes according to the latest trends through scanning the huge amount of…
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The Cleavage Gate: Vogue Under Fire
According to British Vogue, cleavage is “out.” In Kathleen Baird-Murray’s Desperately Seeking Cleavage, featured in the December issue of the magazine, she notes the distinct lack of pertinently pushed-up breasts everywhere from runway to red carpet. “The tits will not be out for the lads. Or for anyone else, for that matter,” she states. In the edition she explores the history of a “bosom focused” fashion industry and analyses the different approaches women of today take cleavage. As per usual, the Internet was not having it, with articles being published left and right, attacking the magazine for dictating the closets of women and seemingly degrading a woman of a certain body type.…
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From London, With Love!
I was lucky enough to pass the week in London! As it’s my first time in the city, I have to say I’m really enjoying myself. As an American girl living in a fashion capital, Milan, my eyes of course went immediately to the fashion of the locals. From afar I’ve always said that the London fashion was a bit daring for me personally. The animal prints, the oversized jewels, the colors and oh so many textures… I could never pull it off. Now that I am up-close, I’m able to reanalyze and recognize that there is a really elegant spirit underneath the loud exterior. I noted that Britain seems…
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Fashion Eliminates the Y Chromosome
As we learned in biology lessons, chromosome Y defines human gender. However, as we are learning from fashion today, at the end of the day it doesn’t really matter. The boundaries between masculinity and femininity are increasingly blurring and this seems to be more than a fast trend. In the past, when fashion was way more conservative, one could tell for sure what is appropriate for a man and what suits a woman. Today we see the stereotypes melting: while ladies wear boyfriend jeans, oversize shirts, T-shirts and hoodies, the aesthetics leaving their looks find place in menswear with brands like J.W.Anderson and Gucci introducing the man of unconventional, androgynous…
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Good American, Clashing Ideals?
It’s here! Yesterday Khloé Kardashian launched her new line of jeans “Good American” and the whole Internet is buzzing about it. Apart from the visually appealing styles, the line is being praised for it’s inclusive image. With sizes ranging from 0-24, made with stretchy fabric to showcase natural curves, the brand claims that its mission is to have a positive impact on the community. “Pledging to sustain the manufacturing of jeans in the United States and supporting charities that empower girls to realize their true potential,” reads the website. Co-founder, Emma Grede stated, “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the…
