Leggings as pants, smartphones, the Kardashians, Brexit, Donald Trump, Netflix: these will inevitably become the defining symbols of the 2010s. Our memories of these years, however, will be collectively stored on Instagram, which has spanned the entire decade. In many circles, but especially within the fashion world, it is apparent that Instagram dominates among competing social networks such as Facebook, Twitter, or YouTube. This is the result of a combination of factors: the high proportion of Millennials and Gen Z users, the medium of images and videos, and the feelings of intimacy generated through direct interaction. The winning formula has propelled both companies and individuals to fame by means of…
-
-
#Shopping: The real benefits of Instagram Shoppable
For almost a week there has been all the buzz about the new Instagram feature currently being tested. The platform is coming up with shoppable tags for the businesses’ profiles and it is hard not to be excited as the process of buying for us as consumers gets increasingly easier. But what exactly are the opportunity and the challenge for the brands? According to Instagram research, 60% of the application users admit they learn about products and services on the platform; 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram. Try recollecting how many times you wanted something…
