An Interview by Ira Tassouli and Louise Quesnel. FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the entire process, from the initial request to the final feedback. We went to the FABS App offices here in Milano, where we met Daniely Von Atzingen ,Project Director of FABS, and Giacomo Piazza, Co-Founder and discussed with them about the app itself, the fashion industry and the role of tech in the world of fashion. INTRODUCE YOURSELVES…
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Zeitgeist in Fashion
The Milan Fashion Week has just passed. Runways have been the stage for so many new fashion trends. With every season bringing in something new trends to the fashion industry one cannot help but wonder: Where do these trends come from? As any fashion lover knows, fashion is not only about brand labels and dressing up pretty; fashion is a reflection of global flows around us including cultural, technological, political happenings. The industry tries to reflect these on the runways. This is what “zeitgeist” is; this word literally means the spirit of time. Trends are all about capturing zeitgeist. Courtesy of The Cut A fashion show today reflects the issues…
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The Ultimate Discussion of Fashion: Fur
On October 12th, the fashion world woke up to huge news: Gucci announced they are going fur-free. The chief executive’s own words were “It’s not modern, it’s a little outdated”. So how did Gucci take this huge U-turn and decided to leave their infamous fur-lined loafers behind? The fur discussion in the fashion world has been present for years. Gucci is not the first to sign up to Fur Free Alliance; Calvin Klein, Ralph Lauren, Armani are all fur free brands. However there is no doubt that Gucci’s surprising action will have some effects on their sales regarding the fact that their best selling models all contain fur. The topic…
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Be Fashionable, Be Green
Over the years, the fashion industry has become more and more sensitive about themes involving the environment. Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to reduce their environmental footprint and show more care towards our planet. Stella McCartney was one of the first designers in the fashion business to embrace a sustainable attitude. In 2014, the brand has pledged to ensure that all its cellulose fibers meet “strict sustainability standards” by 2017. This project started from production stages and has now transferred…
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Memes are the new Campaigns
Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and created the collaborative project called #TFWGucci. The Instagram posts had direct reference to popular memes, which made Internet humour lovers “laugh-out-loud” while leaving some of their followers clueless. For the ones that do not know the Internet slang “TFW” translates to “That feeling when”. #TFWGucci, emphasis on the hashtag, was the campaign for brand’s new…
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Inside #InsideLVMH
When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was for them and how they felt – and the gap will be filled on BS4F, telling the fullest story, firsthand. We were 220, the students selected from 21 leading schools – design, business and engineering, mostly French. Probably for the Paris-based the experience was a bit more casual as it involved no travelling; we, instead,…
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The Importance Of Being Social
Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home. Thanks to Social Networks there are no more secrets about what happens during castings, catwalks or backstage: is this new type of communication positive or is it just something that is diminishing the value and exclusiveness of fashion? Diane Von Furstenberg proposed to divide the show in two parts: the first one dedicated to authorized…
