Have you realised that Fendi’s Instagram page mentions Asian influencers and models more than ever these days? Even though the increasing diversity makes us happy to see, there’s more to that. Millennial social media influencer’s have a bigger impact on the fashion world more than any year, especially in Asia. Chinese being in the lead, Asian millennials are one of the biggest spending groups in the world. Designer items (17%) and jewellery (17%) are the categories they spend most money on after high-end tech (25%). Most of the Chinese, Vietnamese, Japanese and Korean millennials prefer Western brands to local ones. When they have such a big impact in Chinese economy,…
