• The people shaping Fashion: Imran Amed

    If you are reading this article, chances are you love fashion just as much as I do. However, the fashion world that I love, is not (just) about those breath-taking embroideries, the colourful textiles or the bold make up looks on the red carpet. I believe that there is so much beauty in taking your time to understand the complexity of this world, instead of passively admiring it. What does it take for a sustainable brand to become successful? How can online brands thrive? What was Gucci’s recipe for success? Every time my mind comes up with one of these questions, I run to my laptop and type three simple…