For almost a week there has been all the buzz about the new Instagram feature currently being tested. The platform is coming up with shoppable tags for the businesses’ profiles and it is hard not to be excited as the process of buying for us as consumers gets increasingly easier. But what exactly are the opportunity and the challenge for the brands? According to Instagram research, 60% of the application users admit they learn about products and services on the platform; 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram. Try recollecting how many times you wanted something…
