Since 1837, Tiffany & Co.’s masterpieces dictate and celebrate the greatest love stories of the world with a wealthy tradition to be discovered, full of legendary jewels and important moments. The founder Charles Lewis Tiffany had a constant passion for diamonds. Through the years, the company has shown the world diamonds of a spectacular brilliance and a selection of precious stones never seen before. Its Japanese-style silvers gave Tiffany its maximum recognitions at the Paris Universal Exposition in 1878, with Louis Comfort Tiffany as one of the biggest figure of Art Nouveau. Although Tiffany is famous for the magic and theatricality of its sparkling shop windows, there is another value…
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Adidas’ Revival : How The Three Stripes’ Brand Is Fighting Back.
Founded in 1924 by two German brothers, Adidas is the original sportswear brand, originally making shoes for soccer, track-and-field and tennis. From then on, the brand grew exponentially, expanding beyond footwear to become a leading player in both the sportswear and streetwear markets. Becoming one of the most successful corporation in the world, Adidas had to deal with its increasing spectrum of products and countries, which, as one may have guessed, required a few adjustments from the company. Adidas has been much heard of over the past few days, following the announce of their positive financial results over the third trimester of 2016.
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POP&SUKI: Serving the Brit Style.
Suki Waterhouse entered the world of buzzy British girls– hitting all the important notes, from sitting front row at Burberry to being photographed for big campaigns regularly. But the runway model has her sights set on getting into the fashion biz for herself, launching an accessories line with her best friend Poppy Jamie with accessible prices and girly disposition. Their Fall 2016 line comprises the two key bag shapes (a camera and tote) affixed with their various sweeteners: “Best Friend” heart tags, clip-on leather tassels, and initial-bearing key chains. As Pop&Suki’s new candy-washed lookbook confirms, their collection is a hit of sugar on top of modernized design for a cheeky-chic…
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Fashion Photography: Telling a Story about Storytelling
Storytelling about evolving lifestyles. This is the essence of fashion photography. From a more practical point of view, it is a mean to show and describe what is going to be offered to public, to persuade people to desire it, to make us fall irremediably in love with the Zeitgeist. Due to the fluctuation of people tastes and the happenings influencing society, fashion photography has to keep itself up-to-date. How is it possible? Thanks to its Bards. The strength and effectiveness of a fashion image is due to the ability of the one who stands behind the camera and the editor supporting him/her, whose mantra is: “everything or anything for…
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Decades of Fashion: the 60s
“Hey mama hey mama – Look around -Everybody’s groovin’ to a brand new sound” Welcome to the 60s, Hairspray At the beginning of the Sixties, the world felt that something was changing. A rush of optimism was spreading around cities and, with the election of the new president of US, John F. Kennedy, in 1961, people believed that a new golden age had to start. The key actors of those years where those who were born after the World War II, also called the baby boomers. Having reached the teen age, the joyful, lighthearted youth embraced the pleasures of life without the knowledge of the dreads of past wars. They…
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Leather Jacket: The History of an Icon
From Fonzie to Tyler Durden, from Maverick to Indiana Jones, the leather jacket has been a symbol of coolness and a must have for many men and women. But do you really know what hides behind this item? Leather jacket isn’t just a simple jacket, it’s an iconic piece of fashion that finds its roots in the first World War, when it was worn as a protective outerwear layer by the Germany’s army pilots. It will appear on the fashion scene only in the late 20s, thanks to the Harley Davidson motorcycle jacket designed by Irving Schott. He decided to reproduce the military jacket but in a more versatile way,…
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The Business of Fashion Books: An ever-growing market, or old news?
Would you believe me if I said that there are more fashion books published each week than blog posts…? Now I’m sure that’s not true, but it sure feels that way! Every day I hear news of a new book being published by bloggers, stylists, fashion designers, models or even just your regular celebrity (turned lifestyle/blogger) that I just can’t keep up! If you haven’t already heard the famous Naomi Campbell is publishing a fashion book, soon to be on shelves May 1st! Growing up (before the e-book) I loved reading magazines and special edition books focused on fashion because I felt that I was part of some exclusive club…
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Style Icons: Yelawolf.
Yelawolf (real name: Michael Wayne Atha) is absolutely one of the most followed artists of the moment. Born in Gadsden – Alabama – in 1979, he’s a real style icon with his tattoos, biker jackets, skinny jeans and leather boots.
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Manolo Blahnik’s Fleeting Gestures and Obsessions.
Madonna once described Manolo Blahnik shoes as “better than sex” and added that “…moreover, his shoes last longer.” From that starting point, we’re moving to the presentation of the book “Fleeting Gestures and Obsessions”, written by the superfamous and inspirational Manolo Blahnik, the Spanish fashion designer who allows women to dream since over 40 years. His book is a like an autobiography, told as little sketches through the bonds he had with the most important and meaningful people of his life (starting from Anna Piaggi, then Luchino Visconti, Giuseppe Tomasi di Lampedusa and so on…) who allowed him to become the artist we know today.
