• A Trilogy on Tweaking Identities: A Case Study on Céline

    As the continual from our discussion of Yves Saint Laurent on shifting identities of brands themselves and of society’s portrayal of dressing oneself, it would be oblivious if Celine did not take part in this potentially controversial yet necessary discussion. Why controversial? When a designer is to be succeeding a predecessor with a pronounceable-sized shadow, this signifies two things. On the one hand, there is the presence of a strong “fan base” who likely identifies their purchase vision according to this designer’s aesthetics, color palette, design philosophies, etc. On the other hand, to succeed said designer means to either play with the cookie cutters left around, or to throw them…

  • Fashion Photography: Telling a Story about Storytelling

    Storytelling about evolving lifestyles. This is the essence of fashion photography. From a more practical point of view, it is a mean to show and describe what is going to be offered to public, to persuade people to desire it, to make us fall irremediably in love with the Zeitgeist. Due to the fluctuation of people tastes and the happenings influencing society, fashion photography has to keep itself up-to-date. How is it possible? Thanks to its Bards. The strength and effectiveness of a fashion image is due to the ability of the one who stands behind the camera and the editor supporting him/her, whose mantra is: “everything or anything for…

  • Decades of Fashion: the 60s

    “Hey mama hey mama – Look around -Everybody’s groovin’ to a brand new sound” Welcome to the 60s, Hairspray At the beginning of the Sixties, the world felt that something was changing. A rush of optimism was spreading around cities and, with the election of the new president of US, John F. Kennedy, in 1961, people believed that a new golden age had to start. The key actors of those years where those who were born after the World War II, also called the baby boomers. Having reached the teen age, the joyful, lighthearted youth embraced the pleasures of life without the knowledge of the dreads of  past wars. They…