As the shopping experience is gradually moving from the physical retail store to online shopping platforms, stores are fighting to stay relevant in an increasingly digital world. Many retailers are now exploring high-tech gadgets as a sales tool to compete with online sellers for shoppers’ attention. Tommy Hilfiger is the first international retailer to make use of Virtual Reality gadgets: during fall fashion week 2015, they introduced the Samsung Gear VR Headset in their Manhattan store. This virtual reality headset gave shoppers a three-dimensional, front-row view of the fashion show, held at New York’s Park Avenue Armory. The shopper would sit a few virtual feet from the models while they…
