Here we are with our second edition of Decades of Fashion. After having looked at the Sixties, we will take a glimpse of the Roaring Twenties. These two decades actually have many common elements: both experienced post-war growth together with several social changes. At the beginning of the Twenties, while Europe was trying to recover from the damages brought by World War I, America went through a period of economic growth. The increase wide-spread wealth gave birth to a consumer society and mass culture. Radio as well as cinema became very popular with Hollywood becoming the world’s film capital. However, the main symbol of this time is the flapper, the new…
-
-
Michelle Obama, Fashion Icon of a Generation
The First Lady who stole the hearts of a nation, Michelle Obama, will grace the cover of Vogue for the last time as America’s Leading Woman. With her husband’s ascent to the White House, Obama became a part of popular culture and an American fashion icon. In July 2007, Vanity Fair listed her among “10 of the World’s Best Dressed People” and she also appeared on the 2008 People’s list of best-dressed women. Obama has been compared to Jacqueline Kennedy due to her fashion sense. The Obamas have been in office for almost half of my lifetime and I think my generation of American girls has been extremely lucky to have a…
-
Adidas’ Revival : How The Three Stripes’ Brand Is Fighting Back.
Founded in 1924 by two German brothers, Adidas is the original sportswear brand, originally making shoes for soccer, track-and-field and tennis. From then on, the brand grew exponentially, expanding beyond footwear to become a leading player in both the sportswear and streetwear markets. Becoming one of the most successful corporation in the world, Adidas had to deal with its increasing spectrum of products and countries, which, as one may have guessed, required a few adjustments from the company. Adidas has been much heard of over the past few days, following the announce of their positive financial results over the third trimester of 2016.
-
A Very Stylish Algorithm: How Math Will Sneak Into The Fashion World
Do you imagine walking down the streets, taking pics of people around you and then being able to reproduce that outfit you fell in love with? It may sound crazy, but it is just a matter of math, and it seems we are getting pretty close to achieving some actual results. As Quartz has just revealed, the south korean SK Planet’s Lab will launch on the market a search engine focused on the fashion world by the end of 2016. The Artificial Intelligence that they have designed is able to understand the concept of style and to match clothes according to the latest trends through scanning the huge amount of…
-
POP&SUKI: Serving the Brit Style.
Suki Waterhouse entered the world of buzzy British girls– hitting all the important notes, from sitting front row at Burberry to being photographed for big campaigns regularly. But the runway model has her sights set on getting into the fashion biz for herself, launching an accessories line with her best friend Poppy Jamie with accessible prices and girly disposition. Their Fall 2016 line comprises the two key bag shapes (a camera and tote) affixed with their various sweeteners: “Best Friend” heart tags, clip-on leather tassels, and initial-bearing key chains. As Pop&Suki’s new candy-washed lookbook confirms, their collection is a hit of sugar on top of modernized design for a cheeky-chic…
-
#Shopping: The real benefits of Instagram Shoppable
For almost a week there has been all the buzz about the new Instagram feature currently being tested. The platform is coming up with shoppable tags for the businesses’ profiles and it is hard not to be excited as the process of buying for us as consumers gets increasingly easier. But what exactly are the opportunity and the challenge for the brands? According to Instagram research, 60% of the application users admit they learn about products and services on the platform; 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram. Try recollecting how many times you wanted something…
-
The Cleavage Gate: Vogue Under Fire
According to British Vogue, cleavage is “out.” In Kathleen Baird-Murray’s Desperately Seeking Cleavage, featured in the December issue of the magazine, she notes the distinct lack of pertinently pushed-up breasts everywhere from runway to red carpet. “The tits will not be out for the lads. Or for anyone else, for that matter,” she states. In the edition she explores the history of a “bosom focused” fashion industry and analyses the different approaches women of today take cleavage. As per usual, the Internet was not having it, with articles being published left and right, attacking the magazine for dictating the closets of women and seemingly degrading a woman of a certain body type.…
-
Fashion Photography: Telling a Story about Storytelling
Storytelling about evolving lifestyles. This is the essence of fashion photography. From a more practical point of view, it is a mean to show and describe what is going to be offered to public, to persuade people to desire it, to make us fall irremediably in love with the Zeitgeist. Due to the fluctuation of people tastes and the happenings influencing society, fashion photography has to keep itself up-to-date. How is it possible? Thanks to its Bards. The strength and effectiveness of a fashion image is due to the ability of the one who stands behind the camera and the editor supporting him/her, whose mantra is: “everything or anything for…
-
American Apparel’s Farewell ?
American Apparel, the Los Angeles-based clothing manufacturer, figment of Dov Charney’s imagination and entrepreneurial nature, running since 1989, is now indisputably one of the largest apparel manufacturer in North America. At least virtually… A growing rumor, supported among others by Bloomberg, has it that the double A brand would be preparing its second bankruptcy filling within the next few weeks, making it the second one in less than two years. But one shall fully comprehend what American Apparel has been through also by considering the founder’s attitude, Mr.Charney, whose role in the brand’s downturn is not to be ignored. Let’s have a quick remainder of what happened up to now.…
-
From London, With Love!
I was lucky enough to pass the week in London! As it’s my first time in the city, I have to say I’m really enjoying myself. As an American girl living in a fashion capital, Milan, my eyes of course went immediately to the fashion of the locals. From afar I’ve always said that the London fashion was a bit daring for me personally. The animal prints, the oversized jewels, the colors and oh so many textures… I could never pull it off. Now that I am up-close, I’m able to reanalyze and recognize that there is a really elegant spirit underneath the loud exterior. I noted that Britain seems…
