An Interview by Ira Tassouli and Louise Quesnel. FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the entire process, from the initial request to the final feedback. We went to the FABS App offices here in Milano, where we met Daniely Von Atzingen ,Project Director of FABS, and Giacomo Piazza, Co-Founder and discussed with them about the app itself, the fashion industry and the role of tech in the world of fashion. INTRODUCE YOURSELVES…
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The Ultimate Discussion of Fashion: Fur
On October 12th, the fashion world woke up to huge news: Gucci announced they are going fur-free. The chief executive’s own words were “It’s not modern, it’s a little outdated”. So how did Gucci take this huge U-turn and decided to leave their infamous fur-lined loafers behind? The fur discussion in the fashion world has been present for years. Gucci is not the first to sign up to Fur Free Alliance; Calvin Klein, Ralph Lauren, Armani are all fur free brands. However there is no doubt that Gucci’s surprising action will have some effects on their sales regarding the fact that their best selling models all contain fur. The topic…
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Gianni Versace
Today, 2nd December, 70 years ago, a genius of Fashion was born. His creativity and originality allowed him and his Maison to enter the Olympus of the greatest names of Fashion. However, as we all know, creativity and madness are just two sides of the same coin. And it is curious that it was this latter, the evil twin, madness, that caused Gianni Versace’s death on 15th July 1997, in his Miami Beach’s villa. Anyway, this piece is not meant to talk about his murder, still covered in mystery, but to celebrate the existence of an artist, whose life has contributed to write a page of the Fashion History Diary. …
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The Importance Of Being Social
Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home. Thanks to Social Networks there are no more secrets about what happens during castings, catwalks or backstage: is this new type of communication positive or is it just something that is diminishing the value and exclusiveness of fashion? Diane Von Furstenberg proposed to divide the show in two parts: the first one dedicated to authorized…
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A Guardian of Human Dignity: the Story of Brunello Cucinelli
October 18 is indeed a significant day for us at Bocconi Students for Fashion: a guest lecture will be held with the one-of-a-kind Italian fashion magnate Brunello Cucinelli. Having started his business with cashmere sweaters in 1978, in almost 40 years he grew it to a multinational empire with impressive financials, which are just one among his numerous achievements. Today’s article will go through the history of the iconic luxury house, tell a story of a truly humanistic approach, and explain why ethics and dignity are not contradictory to that primary business goal we all got used to. Brunello Cucinelli launched his first garments in 1978, focusing on craftsmanship and…
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A Conversation With Two Neapolitan Excellences
The 8th of March, BS4F had the great honour to host at Bocconi University two successful Italian entrepreneurs: Luciano Cimmino and Fabio Attanasio. Luciano Cimmino, Pianoforte Holding’s chairman, started working for his father as an agent and after many years of apprenticeship decided to set up his first own business: Original Marines. However, due to the difficult relationship with the other founders, Cimmino decided to leave the company and to start another project, founding the well-known lingerie brand Yamamay. In 2001 the company started with a single store in Milan, but in only two years the number of stores grew to 50 all over Italy, reaching 1000 shops all over the World…
