American Apparel, the Los Angeles-based clothing manufacturer, figment of Dov Charney’s imagination and entrepreneurial nature, running since 1989, is now indisputably one of the largest apparel manufacturer in North America. At least virtually… A growing rumor, supported among others by Bloomberg, has it that the double A brand would be preparing its second bankruptcy filling within the next few weeks, making it the second one in less than two years. But one shall fully comprehend what American Apparel has been through also by considering the founder’s attitude, Mr.Charney, whose role in the brand’s downturn is not to be ignored. Let’s have a quick remainder of what happened up to now.…
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Decades of Fashion: the 60s
“Hey mama hey mama – Look around -Everybody’s groovin’ to a brand new sound” Welcome to the 60s, Hairspray At the beginning of the Sixties, the world felt that something was changing. A rush of optimism was spreading around cities and, with the election of the new president of US, John F. Kennedy, in 1961, people believed that a new golden age had to start. The key actors of those years where those who were born after the World War II, also called the baby boomers. Having reached the teen age, the joyful, lighthearted youth embraced the pleasures of life without the knowledge of the dreads of past wars. They…
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Fashion: Recession Style
Google “Recession 2015”, and one is bo mbarded with headlines about the economy going from bad to worse. Falling oil prices, the devaluing rouble, whispers about a Chinese credit crisis, and the possibility that Germany will fall into recession along with the rest of the Europe, paint a bleak new year. Consumer confidence is in its all time low and people are spending lesser. In the midst of this a new wave of trends emerged: 1. Style a la recession Prada’s S/S Uomo 2015 Drab dresses, sloppier silhouettes and conservative colours dominated the runways. Minimalist is the key. Excess is out, austerity is in. The rise of the “recession chic” style came as a response of…
