In 2016, a survey by firm comScore and UPS showed that consumers are buying more online than in stores. This should not surprise anyone as nowadays technology is developing fast enough to provide people with the possibility to get a 360° online shopping experience through different technology devices from smartphones to laptops. These days online shopping is becoming the fastest and easiest way of purchasing. The process is very simple, the first step is to select the product desired and finally choose the way of payment preferred, from payment at the delivery to credit cards. On the websites, it is possible to see photos and videos of the objects which…
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Black Friday: Next Stop Milan?
It never fails, every Friday after Thanksgiving, storms of people full of turkey flock to department stores all over the United States in efforts to find the best bargains Due to the economic downturn in the US economy, Black Friday sales have been declining, although due to slumping oil prices and larger discount incentives sales should have improved. Last weeks sales analysis stated the opposite. Reasons? The new “Grey Thursday” (Pre-Black Friday teaser sales) and the race to offer the largest and earliest deep discount has given customers the ability to shop earlier. There has been a power shift in the complicated B2C relationship, customers now have the power. They…
