While traditional fashion seems to be fading away, digital fashion’s era seems to be settling in. Traditional fashion consumers may need to come to terms with this emerging concept, considering its benefits.Indeed, ecologically speaking, digital clothing causes 97% less CO2 emissions and consume 3300 less water per product than physical ones. As digital fashion also responds to demand for exclusivity, it therefores serves as a solution to overproduction. In addition to reducing a brand’s carbon footprint, using a virtual production method during the production phase of a product’s life helps a company design and study the product much more efficiently and precisely thus reducing costs per product. Whether as an…
