Over the years, the fashion industry has become more and more sensitive about themes involving the environment. Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to reduce their environmental footprint and show more care towards our planet. Stella McCartney was one of the first designers in the fashion business to embrace a sustainable attitude. In 2014, the brand has pledged to ensure that all its cellulose fibers meet “strict sustainability standards” by 2017. This project started from production stages and has now transferred…
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MyTheresa launches exclusive collection with Off-White
After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed an eight-piece collection exclusively for MyTheresa. Virgil Abloh has been equipping the fashion industry with his signature logo-hoodies – there is hardly a street-style gallery that does not comprise at least one Off-White-Look. The collection for MyTheresa.com exhibits the typical tailoring of Off-White. It features feminine pieces like flowing silk blouses as well as items…
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Coachella: where fashion outweighs music
During the past few weeks social networks were loaded with pictures of bloggers, models, actors and singers having the time of their life at Coachella. Images of crazy parties by the pool, floating flamingos and Californian sunsets made us all envious, admit it. What left me a little concerned is that I knew almost everything about who attended the festival and what they wore, but nearly nothing about the festival itself… How many of us actually knew who the performers were? My point is: Coachella has become a festival that mainly gravitates around fashion instead of music, while this latter is now only a nice background .Try to google “Coachella”…
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Fashion & Travel: the perfect match
More and more fashion companies are trying to expand their business to a new frontier: the luxury hotel industry. This trend started with new consumers’ attitudes, people want to have a 360° lifestyle experience and meanwhile feel part of an exclusive “elite”. This new reality is both the consequence of financial uncertainty, resulted from years of crisis, and of the notable increase in bargaining power of social platforms. Nowadays appearance is the hub of a society where social networks are becoming one of the main tools of communication. The phenomenon started in 1995 with Ferragamo’s family, and in the following years it spread to fashion designers such as Missoni, Versace and…
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Fashion is Garbage
When the final model walked down the Moschino runway in Milan Fashion Week 2017 the only thing that was left on the audience’s faces was a shocked expression with jaws dropped to the floor. Brand’s creative director Jeremy Scott created a provoking collection, as always, that was made up of extraordinary materials such as cardboard, Kleenex boxes, packing tape, toilet paper and garbage bags. This unconventional use of materials was not only to draw media’s attention; Scott had a message. The collection received many negative backlashes as anyone can imagine. Many critics were not happy with Scott playing with fashion; many said the collection was “a joke”. The highlights of…
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Philosophy by Lorenzo Serafini – The Show
Close your eyes and imagine a woman flying down an aisle covered in light blue, floating veils of plissè tulle, striking in her fierce spirit: what you are imagining is the essence of the Philosophy by Lorenzo Serafini fashion show. Serafini has been designing Philosophy since the end of 2014, after having worked for Roberto Cavalli and Dolce Gabbana. Although Philosophy has been the young branch of Alberta Ferretti since 1984, when Serafini took over he had carte blanche and managed to entirely rethink the label. In only a few years he built a successful business based on the idea of offering high-end pieces at attainable prices which are usually below…
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The ROMAntic class of Laura Biagiotti F/W 2017-2018.
A business woman in her forties, walking in Piazza di Spagna in her leisure, surrounded by sunset colours, ancient buildings and chic boutiques. She is proud and imperious, with her hair tied back from her face, wearing a pair of sunglasses and stunning cozy, but stylish garments. This is the image inspired by the new Laura Biagiotti’s collection, which can be defined as classic, chic, cozy, romantic but strong at the same time. A collection made up of various elements, textures, lengths, colours, but with a vena of cohesion linking all the pieces. In the space of the Piccolo Teatro Studio Melato of Milan, the runway held on the 26th…
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The G(h)o(s)ths Week.
Outside is dark. Winter is knocking at the doors. Fog is winding through the streets on the notes of “The Dark Side of the Moon”. This is the week in which everyone wants to be a Goth. But how to? How can one actually pretend to be so, even for one night? And what does it mean? Is it still a contemporary style? Everything started at the end of the Seventies, in the train of the Punk Era. Many of the so called Post-Punk music bands found the headquarter in the just opened Batcave nightclub in London, developing a social music movement and a new dress code characterising it. So,…
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Il Nuovo Gucci: in the Backstage of the Italian Empire’s Rebirth.
We’re in December 2014, and the mutli-brand luxury group Kering announces the departure of Patrizio di Marco and Frida Giannini, respectively Gucci’s CEO and artistic director. This wave of departures from Gucci comes as no surprise, and marks the beginning of a fresh start for the Florentine brand. Set up in 1921 by Guccio Gucci and acquired in 1999 by the ancestor of Kering, PPR, the double G brand was, at the time, going through a rough patch. 2013 has proved to be a downturn in the brand’s sales, a situation that worsened in 2014, with lower sales volume of 1.8% at 3,49 billion euros. Considering that Gucci is the…
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Top 5 Designers from Georgian Fashion Week
The world is changing; fashion is no more concentrated around Paris, Milan and New York. Today the world knows designers from China, Africa, Australia, and recently Georgia. For the ones interested in fashion there’s no way this place can remain unknown: the industry experts are betting on it here, there and everywhere. Today let’s take a closer look at the talents emerging in Tbilisi. Situated between Europe, the Middle East and Russia, Georgia is a newcomer of the fashion scene. The Mercedes Benz Fashion Week was only introduced to the country one year ago by Sofia Tchkonia, and essentially is currently far from what we have here in Milan. However,…
