Gucci made it to the headlines again — and this time, for the wrong reason. A recent report claimed that Chinese employees for Libero Mondo — one of Gucci’s subcontractors in Italy — worked 14 hours a day on handbags, instead of the contracted 4 hours. Worse, Libero Mondo’s Arnoldo Guidotti proclaimed that Gucci is fully aware of the exploitation, and Gucci buys those bags from Libero Mondo for 24 euros. In store, a Gucci bag retails for approximately 1000 euros. Kering (once Pinault Printempts Redoute or PPR), Gucci’s parent company, responded that they would include additional measures to ensure that incidents like these would never repeat again. Yet, in 2002, Brylane — a US based clothing supplier for Kering —…
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Fashion: Recession Style
Google “Recession 2015”, and one is bo mbarded with headlines about the economy going from bad to worse. Falling oil prices, the devaluing rouble, whispers about a Chinese credit crisis, and the possibility that Germany will fall into recession along with the rest of the Europe, paint a bleak new year. Consumer confidence is in its all time low and people are spending lesser. In the midst of this a new wave of trends emerged: 1. Style a la recession Prada’s S/S Uomo 2015 Drab dresses, sloppier silhouettes and conservative colours dominated the runways. Minimalist is the key. Excess is out, austerity is in. The rise of the “recession chic” style came as a response of…
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Conference: Communication Trends in The Fashion Industry
Conference “Communication Trends in Fashion Industry” by BS4F Introductive greeting by Pierandrea Miglietta (moderator) on behalf of the association Introductive greeting by professor Erica Corbellini Intervention by Patricia Manfield and Giotto Calendoli Patricia Manfield: 22 years old, from Naples. Has always had a passion for photography and image. Leaving for London, where she attended some short courses at Central Saint Martins, she discovered a great love for marketing. She moved to Milan a year and a half ago with her boyfriend and now attends the Fashion Business course at Istituto Marangoni. Giotto Calendoli: After having finished high school he moved to London where he lived for three years. It is in London that he encountered the…
