“Balance sheets are not saved through lives.” It is with this quote by Adriano Olivetti that the conference held on October 18th, organised by Gianfranco De Nigris, Roberto Montaruli, Bocconi Students for Fashion and B.lab Bocconi, and hosting Brunello Cucinelli, led off. The main focus of the event was sustainability and, as Francesco Perrini – full Professor of Management at Bocconi University and Senior Professor of Corporate Finance & Real Estate at SDA Bocconi – said, on Corporate Social Responsibility (CSR), or better in this case, to a return to the concept of Community. Introducing Brunello Cucinelli, Professor Perrini described him as a revolutionist, promoter of an alternative entrepreneurial path.…
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A Guardian of Human Dignity: the Story of Brunello Cucinelli
October 18 is indeed a significant day for us at Bocconi Students for Fashion: a guest lecture will be held with the one-of-a-kind Italian fashion magnate Brunello Cucinelli. Having started his business with cashmere sweaters in 1978, in almost 40 years he grew it to a multinational empire with impressive financials, which are just one among his numerous achievements. Today’s article will go through the history of the iconic luxury house, tell a story of a truly humanistic approach, and explain why ethics and dignity are not contradictory to that primary business goal we all got used to. Brunello Cucinelli launched his first garments in 1978, focusing on craftsmanship and…