Google “Recession 2015”, and one is bo mbarded with headlines about the economy going from bad to worse. Falling oil prices, the devaluing rouble, whispers about a Chinese credit crisis, and the possibility that Germany will fall into recession along with the rest of the Europe, paint a bleak new year. Consumer confidence is in its all time low and people are spending lesser. In the midst of this a new wave of trends emerged: 1. Style a la recession Prada’s S/S Uomo 2015 Drab dresses, sloppier silhouettes and conservative colours dominated the runways. Minimalist is the key. Excess is out, austerity is in. The rise of the “recession chic” style came as a response of…
-
-
Black Friday: Next Stop Milan?
It never fails, every Friday after Thanksgiving, storms of people full of turkey flock to department stores all over the United States in efforts to find the best bargains Due to the economic downturn in the US economy, Black Friday sales have been declining, although due to slumping oil prices and larger discount incentives sales should have improved. Last weeks sales analysis stated the opposite. Reasons? The new “Grey Thursday” (Pre-Black Friday teaser sales) and the race to offer the largest and earliest deep discount has given customers the ability to shop earlier. There has been a power shift in the complicated B2C relationship, customers now have the power. They…
