Conference “Communication Trends in Fashion Industry” by BS4F Introductive greeting by Pierandrea Miglietta (moderator) on behalf of the association Introductive greeting by professor Erica Corbellini Intervention by Patricia Manfield and Giotto Calendoli Patricia Manfield: 22 years old, from Naples. Has always had a passion for photography and image. Leaving for London, where she attended some short courses at Central Saint Martins, she discovered a great love for marketing. She moved to Milan a year and a half ago with her boyfriend and now attends the Fashion Business course at Istituto Marangoni. Giotto Calendoli: After having finished high school he moved to London where he lived for three years. It is in London that he encountered the…
-
-
Fashion and Finance: the double Fs of luxury
In which way does the financial world and the luxury one, apparently far apart, actually continue to go at the same speed? In the current age, it’s important to underline how the international finance is more and more present in the fashion industry through the so-called M&A, mergers and acquisitions operations in order to help different fashion enterprises in developing and improving their own financial and management growth. For this reason, financial advisory and asset management firms play a significant role in forming a global network of relationships between international leaders. Important shifts are happening from West to East so that emerging markets are now the focus of economic transformations the…
-
It’s Time for A Pink Carpet and Angels’ Show
On the 2nd of December, one of the world’s most famous and most expensive fashion shows took place in London. Pink carpet, most beautiful models, costumes of angels? I don’t think that I have to ask if you know what I am talking about. YES, it’s THE Victoria’s Secret Fashion Show 2014! The show was broadcasted to people all over the world not only to see the dessert for our eyes, VS new collection, but also to be entertained by Ed Sheeran, Ariana Grande, Hozier and second time, Karlie Kloss BF Taylor Swift. And our beloved guests of this years VS fashion show were: Sunnery James, Lily Donaldson, Devon Windsor, Ed Westwick,…
-
Artisan Wonderland is in town with “L’Artigiano in Fiera”
If you’re looking for a place for early Christmas shopping without feeling ashamed about it, you’re in luck my friends. This weekend “L’Artigiano in Fiera” debuts in Rho-Fiera and it will stay open from 29th November up to 8th December everyday from 10.00 am to 22.30 pm with no need to pay the ticket for the entrance. This is the very favourite place for real Milan people to satisfy their forbidden need for handcrafted goodies from all around the world. Looking for artisanal beer? They have it – from 50 different countries. Scarves from Malaysia? No problem. About getting a fancy nail art from some of the emerging talents in Milan?…
-
Love for fashion from the early days- Juozas Statkevicius
You become what you wish to be. And this belief brings us to… Lithuania, country in the Eastern Europe. So small and where such a big person was born. Juozas Statkevicius knows what it means to go for your goal and to reach it. It is not only about success and “right people you meet”, it is also about hard work, sleepless nights and big dreams. Juozas Statkevicius (or Josef Statkus how he is called abroad) was born in the city of Lithuania which is known because of people wear work-out outfits even when they go out on dates or wear heels and sports bag for job meetings, Kaunas. And…
-
Workshops: The Trend Researcher
To every season there is a trend. In fashion, this is an inevitable fact. Be it a colour, a fabric or a shape — from the window displays of luxury shopping streets to cheap fast-fashion retailers; the teeny bopper to the sophisticated male — trends are omnipresent. How do trends come and go? How do trends repeat and evolve? Gianni Fontana and Fiorenza Spezzapria from Milan Style Academy solved this question during the BS4F Trends Workshop. First, a trend (or “directions”) is a combination of past events that will have an impact on future events and it will determine the aesthetic. A trend can be defined as a research evolutive path, then supporting both creative and…
-
Milan Fashion Global Summit
Milan Fashion Global Summit is one of the most important events of the year. Organized by Class Publishing Group, Camera Nazionale della Moda Italiana, The Wall Street Journal Europe and Bank of America-Merrill Lynch. Where international personalities of the fashion world, manufacturing and finance meet in one location, to deal with different topics whose goal is always to use brainstorming to generate new ideas. During the 2014 edition, that took place on November 11 in Testori Auditorium, the topic at hand was “Fashion is food, food is fashion”, regarding the relationship between the three Fs, Fashion, Food and Finance. I interviewed Francesco Ladisa, the previous PR manager at Krizia and now owner of his…
