According to British Vogue, cleavage is “out.” In Kathleen Baird-Murray’s Desperately Seeking Cleavage, featured in the December issue of the magazine, she notes the distinct lack of pertinently pushed-up breasts everywhere from runway to red carpet. “The tits will not be out for the lads. Or for anyone else, for that matter,” she states. In the edition she explores the history of a “bosom focused” fashion industry and analyses the different approaches women of today take cleavage. As per usual, the Internet was not having it, with articles being published left and right, attacking the magazine for dictating the closets of women and seemingly degrading a woman of a certain body type.…
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From London, With Love!
I was lucky enough to pass the week in London! As it’s my first time in the city, I have to say I’m really enjoying myself. As an American girl living in a fashion capital, Milan, my eyes of course went immediately to the fashion of the locals. From afar I’ve always said that the London fashion was a bit daring for me personally. The animal prints, the oversized jewels, the colors and oh so many textures… I could never pull it off. Now that I am up-close, I’m able to reanalyze and recognize that there is a really elegant spirit underneath the loud exterior. I noted that Britain seems…
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A chat over dinner with Alberto Baldan, CEO of La Rinascente
You may think that I am exaggerating, and to some extent it is true. I did not dine privately with Mr Baldan, but this is how the evening felt like to me. When I saw the event promoting a tasty aperitivo with the CEO of the most famous department store in Italy, I thought of one of those networking events where the guest awkwardly speaks for 5 minutes and then has to rush away. But I couldn’t be more wrong: organised by Hub Giovani, a group of inspired young students and professionals who get together to discuss about work, culture, innovation and much more, the aperitivo with Baldan was so enjoyable…
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Decades of Fashion: the 60s
“Hey mama hey mama – Look around -Everybody’s groovin’ to a brand new sound” Welcome to the 60s, Hairspray At the beginning of the Sixties, the world felt that something was changing. A rush of optimism was spreading around cities and, with the election of the new president of US, John F. Kennedy, in 1961, people believed that a new golden age had to start. The key actors of those years where those who were born after the World War II, also called the baby boomers. Having reached the teen age, the joyful, lighthearted youth embraced the pleasures of life without the knowledge of the dreads of past wars. They…
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Fashion Eliminates the Y Chromosome
As we learned in biology lessons, chromosome Y defines human gender. However, as we are learning from fashion today, at the end of the day it doesn’t really matter. The boundaries between masculinity and femininity are increasingly blurring and this seems to be more than a fast trend. In the past, when fashion was way more conservative, one could tell for sure what is appropriate for a man and what suits a woman. Today we see the stereotypes melting: while ladies wear boyfriend jeans, oversize shirts, T-shirts and hoodies, the aesthetics leaving their looks find place in menswear with brands like J.W.Anderson and Gucci introducing the man of unconventional, androgynous…
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Brunello Cucinelli – “Beauty Will Save the World”
“Balance sheets are not saved through lives.” It is with this quote by Adriano Olivetti that the conference held on October 18th, organised by Gianfranco De Nigris, Roberto Montaruli, Bocconi Students for Fashion and B.lab Bocconi, and hosting Brunello Cucinelli, led off. The main focus of the event was sustainability and, as Francesco Perrini – full Professor of Management at Bocconi University and Senior Professor of Corporate Finance & Real Estate at SDA Bocconi – said, on Corporate Social Responsibility (CSR), or better in this case, to a return to the concept of Community. Introducing Brunello Cucinelli, Professor Perrini described him as a revolutionist, promoter of an alternative entrepreneurial path.…
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A Guardian of Human Dignity: the Story of Brunello Cucinelli
October 18 is indeed a significant day for us at Bocconi Students for Fashion: a guest lecture will be held with the one-of-a-kind Italian fashion magnate Brunello Cucinelli. Having started his business with cashmere sweaters in 1978, in almost 40 years he grew it to a multinational empire with impressive financials, which are just one among his numerous achievements. Today’s article will go through the history of the iconic luxury house, tell a story of a truly humanistic approach, and explain why ethics and dignity are not contradictory to that primary business goal we all got used to. Brunello Cucinelli launched his first garments in 1978, focusing on craftsmanship and…
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The power of East: how Asian designers do MFW
Finally we are back at Bocconi, back at BS4F, and back at Milan Fashion Week. The new year calls for new experiences, so we decided to try something out: while the members usually attend events organized by Italian brands, this time there were also emerging asian designers added to the busy schedule. Today we will discuss the fashion show of Atsushi Nakashima, Japan, along with the presentation made by Samuel Yang from China, and see what they do to make the fashion-saturated Milan find place for newcomers from the east. Atsushi Nakashima The Japanese designer Atsushi Nakashima studied Fashion Design in Nagoya Fashion College, Japan, and claims to have been…
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Top 5 Designers from Georgian Fashion Week
The world is changing; fashion is no more concentrated around Paris, Milan and New York. Today the world knows designers from China, Africa, Australia, and recently Georgia. For the ones interested in fashion there’s no way this place can remain unknown: the industry experts are betting on it here, there and everywhere. Today let’s take a closer look at the talents emerging in Tbilisi. Situated between Europe, the Middle East and Russia, Georgia is a newcomer of the fashion scene. The Mercedes Benz Fashion Week was only introduced to the country one year ago by Sofia Tchkonia, and essentially is currently far from what we have here in Milan. However,…
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Mr. & Mrs. Smith
Years ago hearing «Mr. and Mrs. Smith» you would inevitably recollect Angelina and Brad. We still remember them, but in the nearest future the first association is much likely to change as the world gets more and more fascinated about the different Smiths. Today on Lustinfashion we address Lucky Blue and Pyper America: be ready for something you didn’t know before. One of the most-followed male models, today Lucky Blue Smith has approximately 2.2 million of instagram followers (and yes I’m one of them). His sister Pyper America has much less, but on the joint shoots (including an amazing Moncler campaign, Calvin Klein and the cover of Harper’s Bazaar China)…
