• F&W Call for Color at Vivetta and Angel Chen.

    If all the color associations you get for the fall-winter season are black, grey and everything in between, get ready to be surprised. Vivetta and Angel Chen are among the brands giving a different perspective and we are glad to share some color-infused inspiration with you after having attended the shows. At Vivetta colors were essential as the primary inspiration for the collection was the 1940s circus. The theme was made obvious in every possible way: from the embroideries depicting all kinds of performers you can imagine on the arena to “Pierrot” heels to curtain-inspired velvet garments and rope belts. There was leopard printed fur, vinyl boots and velvet bringing…

  • Diesel Black Gold: Modern Ninjas for Fall’17

    New year, new fashion week. This Saturday morning (January 14th) some of the BS4F members had an early start of the day at the industrial complex MegaWatt, where Diesel Black Gold was showing its new Fall’17 collection by the creative director Andreas Melbostad. The venue selected for the show stimulated a reminiscence of the action movie scenes where a gunplay is going on at a factory warehouse. Unconsciously, it was hard not to expect seeing some kind of a reinterpretation of a modern berserk, and the expectations proved true. Melbostad’s warrior is more precisely a ninja, stylish, edgy and ready to attack. The ninja’s wardrobe does not allow for the…

  • Runway diversity: so close, so far

    Diversity, equality, inclusivity: today these concepts are heard from everywhere. The world of fashion, setting the standards for our perception and the system of ideals since day 1, serves as common ground for the dispute. In the society where every message is transmitted in no time, discussed in to time and causing effect in no time is it possible for a designer to be discriminative in his show cast with no impact? Or it is high time to change the attitude? Slowly (really slowly) but surely, we see increased ethnicity representation and more diversity on fashion shows. So we tend to think that the fashion industry is on its way…

  • Elegance: In or Out?

    Over the last two centuries a fashion revolution occurred, which started with the rigid dress code ante-Poiret, passed through the hands of Coco Chanel and arrived to the unbounded concession of today. We all agree that the way we dress is an expression of personality, but up to what point is it possible to dare in order to affirm our uniqueness? Is good taste something not to be cared about anymore? Is elegance something debatable or a well defined concept? “Simplicity, good taste and grooming are the three fundamentals of good dressing”. This is what Monsieur Dior tried to teach to “the woman of today” in his Little Dictionary of…

  • Tiffany & Co. dedicates its Iconic Heart to Italy

    Since 1837, Tiffany & Co.’s masterpieces dictate and celebrate the greatest love stories of the world with a wealthy tradition to be discovered, full of legendary jewels and important moments. The founder Charles Lewis Tiffany had a constant passion for diamonds. Through the years, the company has shown the world diamonds of a spectacular brilliance and a selection of precious stones never seen before. Its Japanese-style silvers gave Tiffany its maximum recognitions at the Paris Universal Exposition in 1878, with Louis Comfort Tiffany as one of the biggest figure of Art Nouveau. Although Tiffany is famous for the magic and theatricality of its sparkling shop windows, there is another value…

  • Inside #InsideLVMH

    When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was for them and how they felt – and the gap will be filled on BS4F, telling the fullest story, firsthand. We were 220, the students selected from 21 leading schools – design, business and engineering, mostly French. Probably for the Paris-based the experience was a bit more casual as it involved no travelling; we, instead,…

  • E-commerce: Yesterday, Today and Tomorrow.

    A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised by Bocconi Students for Fashion, represented. It was a moment of discussion between the guests, between them and the students, and also between two fields that, as Professor Prandelli claimed, are traditionally considered to be very apart one from the other: luxury fashion and digitalization. Moreover, it was held at Bocconi University, a place where,…

  • 5 Fashion Apps to Make Your Life Better

    We all know those Monday promises that we sometimes keep (and with 99% likelihood don’t). Start jogging in the morning, give up smoking, party less and study more, eat healthier: how many times each of us wanted to begin a new life on Monday! If you agree that today is a perfect day to start living better, we came up with a top-5 rating of apps that help fighting certain bad habits. Essentially, all fashion-related. One of the main opportunities facing fashion today is digitalization. As we go digital, the industry follows, and the result is transparent in Instagram feeds, e-commerce pages, e-mails we receive daily, and so on and…

  • Michelle Obama, Fashion Icon of a Generation

    The First Lady who stole the hearts of a nation, Michelle Obama, will grace the cover of Vogue for the last time as America’s Leading Woman. With her husband’s ascent to the White House, Obama became a part of popular culture and an American fashion icon. In July 2007, Vanity Fair listed her among “10 of the World’s Best Dressed People” and she also appeared on the 2008 People’s list of best-dressed women. Obama has been compared to Jacqueline Kennedy due to her fashion sense. The Obamas have been in office for almost half of my lifetime and I think my generation of American girls has been extremely lucky to have a…

  • #Shopping: The real benefits of Instagram Shoppable

    For almost a week there has been all the buzz about the new Instagram feature currently being tested. The platform is coming up with shoppable tags for the businesses’ profiles and it is hard not to be excited as the process of buying for us as consumers gets increasingly easier. But what exactly are the opportunity and the challenge for the brands? According to Instagram research, 60% of the application users admit they learn about products and services on the platform; 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram. Try recollecting how many times you wanted something…