This summer season a new, unique brand took its place on the infamous shelves of La Rinascente: The male swimwear brand Ripa & Ripa. Two friends Anna and Oliviero who graduated from Bocconi 3 years ago created the brand. They did not create it far away, “You can say that we discussed the idea by these benches by Leoni,” says Anna. Where did the idea to create an authentic male swim shorts come from? If you ever went shopping for stylish male swim shorts you know the struggle to find a decent one. Anna and Oliviero thought so and decided to create their own brand of swim shorts. Ripa &…
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E-commerce: Yesterday, Today and Tomorrow.
A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised by Bocconi Students for Fashion, represented. It was a moment of discussion between the guests, between them and the students, and also between two fields that, as Professor Prandelli claimed, are traditionally considered to be very apart one from the other: luxury fashion and digitalization. Moreover, it was held at Bocconi University, a place where,…
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Stella McCartney & her first Menswear Collection
Stella McCartney’s stock-in-trade is offering up pieces that strike the right balance between being effortless to wear, but actually additive to one’s wardrobe. There’s often a tomboyish influence that makes her women’s line always seem just a bit cooler than the rest on the fashion block. It wasn’t a total surprise that she announced this summer that she was working on a menswear collection. The first sneak peek of McCartney’s new line was seen at the Spring/Summer 2017 fashion show in Paris last month, when her husband Alasdhair Willis wore a four-button double-breasted jacket and matching trousers. The first impression conveyed the mood of her menswear: streamlined, uncomplicated, and…
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Adidas’ Revival : How The Three Stripes’ Brand Is Fighting Back.
Founded in 1924 by two German brothers, Adidas is the original sportswear brand, originally making shoes for soccer, track-and-field and tennis. From then on, the brand grew exponentially, expanding beyond footwear to become a leading player in both the sportswear and streetwear markets. Becoming one of the most successful corporation in the world, Adidas had to deal with its increasing spectrum of products and countries, which, as one may have guessed, required a few adjustments from the company. Adidas has been much heard of over the past few days, following the announce of their positive financial results over the third trimester of 2016.
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A Very Stylish Algorithm: How Math Will Sneak Into The Fashion World
Do you imagine walking down the streets, taking pics of people around you and then being able to reproduce that outfit you fell in love with? It may sound crazy, but it is just a matter of math, and it seems we are getting pretty close to achieving some actual results. As Quartz has just revealed, the south korean SK Planet’s Lab will launch on the market a search engine focused on the fashion world by the end of 2016. The Artificial Intelligence that they have designed is able to understand the concept of style and to match clothes according to the latest trends through scanning the huge amount of…
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POP&SUKI: Serving the Brit Style.
Suki Waterhouse entered the world of buzzy British girls– hitting all the important notes, from sitting front row at Burberry to being photographed for big campaigns regularly. But the runway model has her sights set on getting into the fashion biz for herself, launching an accessories line with her best friend Poppy Jamie with accessible prices and girly disposition. Their Fall 2016 line comprises the two key bag shapes (a camera and tote) affixed with their various sweeteners: “Best Friend” heart tags, clip-on leather tassels, and initial-bearing key chains. As Pop&Suki’s new candy-washed lookbook confirms, their collection is a hit of sugar on top of modernized design for a cheeky-chic…
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The Cleavage Gate: Vogue Under Fire
According to British Vogue, cleavage is “out.” In Kathleen Baird-Murray’s Desperately Seeking Cleavage, featured in the December issue of the magazine, she notes the distinct lack of pertinently pushed-up breasts everywhere from runway to red carpet. “The tits will not be out for the lads. Or for anyone else, for that matter,” she states. In the edition she explores the history of a “bosom focused” fashion industry and analyses the different approaches women of today take cleavage. As per usual, the Internet was not having it, with articles being published left and right, attacking the magazine for dictating the closets of women and seemingly degrading a woman of a certain body type.…
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Fashion Photography: Telling a Story about Storytelling
Storytelling about evolving lifestyles. This is the essence of fashion photography. From a more practical point of view, it is a mean to show and describe what is going to be offered to public, to persuade people to desire it, to make us fall irremediably in love with the Zeitgeist. Due to the fluctuation of people tastes and the happenings influencing society, fashion photography has to keep itself up-to-date. How is it possible? Thanks to its Bards. The strength and effectiveness of a fashion image is due to the ability of the one who stands behind the camera and the editor supporting him/her, whose mantra is: “everything or anything for…
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American Apparel’s Farewell ?
American Apparel, the Los Angeles-based clothing manufacturer, figment of Dov Charney’s imagination and entrepreneurial nature, running since 1989, is now indisputably one of the largest apparel manufacturer in North America. At least virtually… A growing rumor, supported among others by Bloomberg, has it that the double A brand would be preparing its second bankruptcy filling within the next few weeks, making it the second one in less than two years. But one shall fully comprehend what American Apparel has been through also by considering the founder’s attitude, Mr.Charney, whose role in the brand’s downturn is not to be ignored. Let’s have a quick remainder of what happened up to now.…
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From London, With Love!
I was lucky enough to pass the week in London! As it’s my first time in the city, I have to say I’m really enjoying myself. As an American girl living in a fashion capital, Milan, my eyes of course went immediately to the fashion of the locals. From afar I’ve always said that the London fashion was a bit daring for me personally. The animal prints, the oversized jewels, the colors and oh so many textures… I could never pull it off. Now that I am up-close, I’m able to reanalyze and recognize that there is a really elegant spirit underneath the loud exterior. I noted that Britain seems…
