Storytelling about evolving lifestyles. This is the essence of fashion photography. From a more practical point of view, it is a mean to show and describe what is going to be offered to public, to persuade people to desire it, to make us fall irremediably in love with the Zeitgeist. Due to the fluctuation of people tastes and the happenings influencing society, fashion photography has to keep itself up-to-date. How is it possible? Thanks to its Bards. The strength and effectiveness of a fashion image is due to the ability of the one who stands behind the camera and the editor supporting him/her, whose mantra is: “everything or anything for…
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Etro’s Search For Poets
Not long ago Etro came up with an outstanding new initiative. The project is named “The circle of poets” and it aims at attracting young enthusiasts focused on creative spheres. Everything is done via the website. Anyone can submit any creative work; all the works will be looked at and evaluated within the company, the best of the best authors will get the chance to develop special projects in collaboration with the brand. Etro creates a platform where creativity flourishes, where freedom of thought nurtures fresh ideas, where young people, if they have something to say, are given the floor. The initiative lets the new talents express themselves, unify with…
