• Marcelo Burlon: Crowded County of Milan

    At the 2017 Fall Fashion Show of Marcelo Burlon County of Milan we took our places in front of the runway and there, in the County, in the crowd and were stunned by the strength of the collection. The runway was held at The Mall, a multi-functional space in Porta Nuova. For the occasion they had placed a rhombus-shaped catwalk, surrounded by  walls that switched from red to white, inside the hall while an orchestra played wonderful classic music. It was in this unusual atmosphere, full of contrasts between modern and classic, that this powerful, aggressive and stylish collection was shown. Black, red, white and hunter green. Jackets, parkas, sweaters,…

  • Black Magic

    “The most popular and the most convenient and the most elegant of all colours. And I say colour on purpose, because black may be sometimes just as striking as a colour. It is the most slimming of all colours and, unless you have a bad complexion, it is one of the most flattering. You can wear black at any time. You can wear it at any age. You may wear it for almost every occasion. A “little black frock” is essential to a woman’s wardrobe. I could write a book about black…” It was with this words that Christian Dior defined black in his Little dictionary of fashion. Essential. But…

  • Fashion Photography: Telling a Story about Storytelling

    Storytelling about evolving lifestyles. This is the essence of fashion photography. From a more practical point of view, it is a mean to show and describe what is going to be offered to public, to persuade people to desire it, to make us fall irremediably in love with the Zeitgeist. Due to the fluctuation of people tastes and the happenings influencing society, fashion photography has to keep itself up-to-date. How is it possible? Thanks to its Bards. The strength and effectiveness of a fashion image is due to the ability of the one who stands behind the camera and the editor supporting him/her, whose mantra is: “everything or anything for…

  • Etro’s Search For Poets

    Not long ago Etro came up with an outstanding new initiative. The project is named “The circle of poets” and it aims at attracting young enthusiasts focused on creative spheres. Everything is done via the website. Anyone can submit any creative work; all the works will be looked at and evaluated within the company, the best of the best authors will get the chance to develop special projects in collaboration with the brand. Etro creates a platform where creativity flourishes, where freedom of thought nurtures fresh ideas, where young people, if they have something to say, are given the floor. The initiative lets the new talents express themselves, unify with…