“I explored fashion and style as a way to stand out. In many ways, the tennis courts have become my catwalk”, said Serena Williams, honored as fashion icon by the Council Designers of America (CFDA) on the 6th of November 2023. This was the first time for an athlete. But why should one be surprised? For the multi-award-winning tennis player, fashion has always been a spontaneous manifestation of joy, starting as a child with ribbons and beads in her hair, all the way up to the launch of the S by Serena collection in 2018 The friendship with Virgil Abloh Started in 2018, following the criticism of the “catsuit” worn…

Mexico City’s melting pot full of esteemed art, world-renown dining, and dynamic culture has inspired the birth of a new fashion scene in Latin America. The strength of Mexico’s Luxury goods industry is thanks to its ability to serve luxury consumers with both high-end products and experiences. The city’s design boom began in the late 2010s with a migration of creatives infusing their years of expertise and craft into the culture. The large influx of foreign designers came from established fashion capitals including New York, Berlin, Paris, and London. The ultimate turning point in establishing Mexico City’s position on the fashion map was Purple Magazine’s Mexico issue in September 2021,…

While still in its early stages, generative AI has the potential to help fashion businesses become more productive, get to market faster and enhance customer satisfaction. For those still in the dark, generative AI refers to machine learning algorithms able to create new content. Trained on a sufficient number of examples, these algorithms recognize patterns and structures in data and create new examples of their own. Some tools, such as DALL-E 2, produce images. Others, such as ChatGPT, can generate text. While the fashion industry has already teamed up with basic AI and other technologies like the metaverse, NFTs and augmented reality, little it has experienced with generative AI due…

In the delicate ecosystem of luxury, a profound shift is underway, marking the industry’s inaugural deceleration since the pandemic’s tumult. This transformative period is drawing a distinct line between those flourishing and those floundering within the opulent sphere. Kering SA’s forewarning of dwindling profitability haunting its esteemed Gucci brand forecasts a bleak trajectory, ensnared by internal upheavals compounded by a global demand downturn. Yet, amidst this turbulence, Hermes International emerges as a beacon of resilience, besieged by a surplus of affluent clientele eagerly vying for its coveted $10,000 handbags, affording it a rare insulation from the prevailing economic winds. Meanwhile, the colossal LVMH Moet Hennessy Louis Vuitton SE, stewarding an…

From social media microtrends to runways, one color seems to have taken over our wardrobes this fall: cherry red. This cool, intense shade of red has completely colonized our collective sense of style, from hair to accessories, passing through makeup and nails, but the real question is: where does this wave of red really come from?  The cherry red trend follows unusual dynamics with respect to other color trends in the past: while we can easily identify a certain era with a specific color palette, the cases in which only one color takes over are very limited. One example is Barbie pink, which has seen an incredible rise last summer,…

After having established a billion-dollar cosmetic empire well before celebrity beauty brands became mainstream, the internet’s princess is now venturing into the realm of fashion. On October 24th, Kylie Jenner soft-launched her very own fashion brand when she captioned a picture of her, sitting in a black faux-leather trench coat, with two simple words: “Meet Khy”. The brand was officially announced the next day, and as described by WSJ Magazine, the brand’s debut collection could be seen as “the wardrobe of a biker babe during the apocalypse – who happens to have interest access and a Pilates-toned body”. A quite niche, attractive, description, reflected in the brand’s official Instagram page…

In the realm of streetwear and social media celebrity followings, the Adidas Samba has undeniably emerged as the most coveted shoe of the year. Countless collaborations with prominent labels like Kith, JJJound, and Sporty & Rich, almost every relevant streetwear label dared to release a pair of Sambas with their logo on it. However, one collaboration and designer got specific attention, and is now fetching prices north of $1000 in re-sale avenues: Grace Wales Bonner. I have to shamingly admit it was her collaboration with Adidas and their Samba shoe in Summer 2022, that first drew my attention to her and her designs. I only say shamingly, as it most…

“Suppose I buy this Prada bag and I wear it 600 times. That would be around 5$ a wear, which is essentially free!” This is the main logic behind “Girl Math”, the latest trend originated from TikTok which is currently reframing the narrative around luxury indulgences. In the magical world of girl math cash is not actual currency, sale purchases equate to savings, and cosmetic procedures are an “investment in your future self”. The same way attending a concert is essentially cost-free, since you bought the tickets so far in advance, and returning an item means you are receiving free money. But behind of all this humor and flawed calculations,…

Fashion week season has officially come to an end and while we place our bets on what will be the trends for next year, one particular trend can answer some questions about what our lives, as well as our wardrobes, will look like in 2024. In this season’s fashion weeks all over the world, one shoe trend has represented a dramatic change in the norm: flat shoes. Dissecting history according to the trends adopted in certain periods of time, shoes are almost always understated, relegated as a mere accessory to the rest of the iconic outfits setting different fashion eras apart. Shoes, however, are one of the most accurate indicators…

Amidst the transition from Alessandro Michele to Sabato de Sarno at the creative direction of Italian powerhouse Gucci, interrogations have been raised about the future of the brand and the success of this shift. Will this new collection be the salvation of Gucci? Can Gucci stand out in this new landscape? On November 23rd 2022, Gucci announced the departure of Michele after 7 years of loyal service. The creative director who created commotion around the brand with his extravagant and ground-breaking ideas left the House, sharing very little details about the specifics reasons for his departure. The French Luxury Group Kering who owns Gucci also stayed silent. Although Gucci showcased…