Imagine you are in front of a gate. Imagine you pass through this gate and walk on the gravel along a path surrounded by grass and trees. Then, you see a marvellous garden, a peaceful environment with a pool in the middle. You walk up the steps of the entrance. Hickory and rosewood shine in all their warming cosiness in this art deco space. You turn left. You find yourself in a library, characterised by a stucco ceiling and diamond shaped decorations. You pass through it and arrive in a winter garden, featuring a travertine, green marble floors and glass walls. You go back to the entrance, cross the eighteen…
-
-
Marcelo Burlon: Crowded County of Milan
At the 2017 Fall Fashion Show of Marcelo Burlon County of Milan we took our places in front of the runway and there, in the County, in the crowd and were stunned by the strength of the collection. The runway was held at The Mall, a multi-functional space in Porta Nuova. For the occasion they had placed a rhombus-shaped catwalk, surrounded by walls that switched from red to white, inside the hall while an orchestra played wonderful classic music. It was in this unusual atmosphere, full of contrasts between modern and classic, that this powerful, aggressive and stylish collection was shown. Black, red, white and hunter green. Jackets, parkas, sweaters,…
-
Diesel Black Gold: Modern Ninjas for Fall’17
New year, new fashion week. This Saturday morning (January 14th) some of the BS4F members had an early start of the day at the industrial complex MegaWatt, where Diesel Black Gold was showing its new Fall’17 collection by the creative director Andreas Melbostad. The venue selected for the show stimulated a reminiscence of the action movie scenes where a gunplay is going on at a factory warehouse. Unconsciously, it was hard not to expect seeing some kind of a reinterpretation of a modern berserk, and the expectations proved true. Melbostad’s warrior is more precisely a ninja, stylish, edgy and ready to attack. The ninja’s wardrobe does not allow for the…
-
Runway diversity: so close, so far
Diversity, equality, inclusivity: today these concepts are heard from everywhere. The world of fashion, setting the standards for our perception and the system of ideals since day 1, serves as common ground for the dispute. In the society where every message is transmitted in no time, discussed in to time and causing effect in no time is it possible for a designer to be discriminative in his show cast with no impact? Or it is high time to change the attitude? Slowly (really slowly) but surely, we see increased ethnicity representation and more diversity on fashion shows. So we tend to think that the fashion industry is on its way…
-
Elegance: In or Out?
Over the last two centuries a fashion revolution occurred, which started with the rigid dress code ante-Poiret, passed through the hands of Coco Chanel and arrived to the unbounded concession of today. We all agree that the way we dress is an expression of personality, but up to what point is it possible to dare in order to affirm our uniqueness? Is good taste something not to be cared about anymore? Is elegance something debatable or a well defined concept? “Simplicity, good taste and grooming are the three fundamentals of good dressing”. This is what Monsieur Dior tried to teach to “the woman of today” in his Little Dictionary of…
-
It’s That Time of Year Again: Victoria’s Secret Show Time
The Victoria’s Secret Fashion show took place this year on November 30th, in one of the great fashion capitals of the world, Paris. Some have been calling it the sexiest TV event of the year as people will be tuning in from around the globe to watch picture perfect models, clad in bejewelled angel wings, showcase the brand’s latest collection. Since its first shows in the 90s, held to promote the brand for the upcoming Valentine’s Day, the brand and show have grown to unprecedented levels. The first shows were aired via webcast but from 2001 onwards they began being aired on national TV. The show is known as a…
-
Gianni Versace
Today, 2nd December, 70 years ago, a genius of Fashion was born. His creativity and originality allowed him and his Maison to enter the Olympus of the greatest names of Fashion. However, as we all know, creativity and madness are just two sides of the same coin. And it is curious that it was this latter, the evil twin, madness, that caused Gianni Versace’s death on 15th July 1997, in his Miami Beach’s villa. Anyway, this piece is not meant to talk about his murder, still covered in mystery, but to celebrate the existence of an artist, whose life has contributed to write a page of the Fashion History Diary. …
-
Tiffany & Co. dedicates its Iconic Heart to Italy
Since 1837, Tiffany & Co.’s masterpieces dictate and celebrate the greatest love stories of the world with a wealthy tradition to be discovered, full of legendary jewels and important moments. The founder Charles Lewis Tiffany had a constant passion for diamonds. Through the years, the company has shown the world diamonds of a spectacular brilliance and a selection of precious stones never seen before. Its Japanese-style silvers gave Tiffany its maximum recognitions at the Paris Universal Exposition in 1878, with Louis Comfort Tiffany as one of the biggest figure of Art Nouveau. Although Tiffany is famous for the magic and theatricality of its sparkling shop windows, there is another value…
-
Inside #InsideLVMH
When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was for them and how they felt – and the gap will be filled on BS4F, telling the fullest story, firsthand. We were 220, the students selected from 21 leading schools – design, business and engineering, mostly French. Probably for the Paris-based the experience was a bit more casual as it involved no travelling; we, instead,…
-
E-commerce: Yesterday, Today and Tomorrow.
A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised by Bocconi Students for Fashion, represented. It was a moment of discussion between the guests, between them and the students, and also between two fields that, as Professor Prandelli claimed, are traditionally considered to be very apart one from the other: luxury fashion and digitalization. Moreover, it was held at Bocconi University, a place where,…
